Understanding Demand for 2021

HSMAI BC Presents:
How to Understand Demand for 2021

2020 Vancouver & Global Hotel Industry Performance
Preparing for 2021 in a Changing Marketplace
As hoteliers prepare for the upcoming year there is continued uncertainty on new reservation pace throughout many North American markets. Additionally, there is continued concern of how the COVID-19 Pandemic has disrupted international tourism. This presentation will focus on local, domestic and international market trends for the remainder of this year including an advance view and perspective of reservation trends throughout the first half of 2021.
Key topics:

  • YTD 2020 review and recap
  • Local Vancouver, Whistler and Victoria market performance and reservation outlook
  • Emerging trends and impact of member rates and loyalty programs
  • Best channel management strategies
  • 2021 outlook and RevPAR pace review


John is TravelClick’s senior hotel industry analyst and advisor. He joined the company in 2004 and has over 35 years of ecommerce marketing experience within the travel industry.

John is a regular industry speaker, his insights and perspective have been featured on CNN, Bloomberg and the New York Times.

John is a graduate of Chicago State University and has served as a guest lecturer and advisor at Roosevelt University, Boston University and Cornell University's School of Hotel Management. He has served a Chairman of the Florida Commission on Tourism and as an Executive Director of the California Tourism Industry Association. 

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Your HSMAI British Columbia Board

Glenn Widmer, President &Treasurer - Sabre Hospitality Solutions
Brandi Lasanen, CHBA, Past President - Hyatt Regency Vancouver
Michael Lau, CHBA, CRME, Vice President, Partnerships - Accor Hotels
Karen Tocher, CHBA, Vice President, Membership - Expedia
Anthony Woo, Vice President, Digital Strategy - TravelClick
Ann Merenda, Vice President, Logistics - River Rock Casino Resort
Sheri-Lynn Walker, CRME, Vice President, Education - Atlific Hotels & Resorts
Chantel Cook, Vice President, Social Responsibility - Expedia
Jill Forbes, Vice President, Communication - Pinnacle Hotels
Clint Banda, CRME, Board Member at Large - Coast Hotels



The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
Please visit www.hsmai.org to learn more about HSMAI and to become a member of the HSMAI British Columbia chapter, or www.hsmaibc.ca for more information about the British Columbia Chapter.