Leveraging the Power of the GDS to Drive More Bookings


HSMAI BC Presents:
Leveraging the Power of GDS Media to Drive More Bookings


HSMAI BC Presents:
Leveraging the Power of GDS Media to Drive Bookings

Join us on Wednesday, August 12th for an overview presented by Lana Tettelbach of Sabre Inc.. Learn valuable insights about how travel agents book and interact with media in the GDS including best practices to attract agents to your property.

August 12, 2020
Presentation: 3:00pm – 4:00pm

COMPLIMENTARY for ALL hospitality professionals!

Lana is a well-respected hospitality and travel industry product executive offering over 20 years of expertise in the strategy, development, pricing, launch, marketing, and management of media advertising products.  She is currently Head of GDS Media Product Department at Sabre Hospitality Solutions, with a team of six who support the worldwide GDS Media sales team with strategic media planning and analytics.

Prior to Sabre, she was with Travelport for five years where as Chief Product Owner, she spearheaded the digital ad space, and was the driver of automation to improve the speed of service delivery and transformation of media efforts – in the mobile space, partnering with top internet sites on media reselling, created behavioral and personalized media, developing video ads, and mobile media capabilities.

Before that, she started her career in the advertising space with TravelClick for 14.5 years and was the Director of Global Product Management for Travel Agent Media.  This is where she developed her passion and expertise on GDS Media, that has continued on throughout her career.

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Your HSMAI British Columbia Board

Glenn Widmer, President &Treasurer - Sabre Hospitality Solutions
Brandi Lasanen, CHBA, Past President - Hyatt Regency Vancouver
Michael Lau, CHBA, CRME, Vice President, Partnerships - Accor Hotels
Karen Tocher, CHBA, Vice President, Membership - Expedia
Anthony Woo, Vice President, Digital Strategy - Travelclick
Ann Merenda, Vice President, Logistics - River Rock Casino Resort
Sheri-Lynn Walker, CRME, Vice President, Education - Atlific Hotels & Resorts
Chantel Cook, Vice President, Social Responsibility - Expedia
Jill Forbes, Vice President, Communication - Pinnacle Hotels
Clint Banda, CRME, Board Member at Large - Coast Hotels



The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
Please visit www.hsmai.org to learn more about HSMAI and to become a member of the HSMAI British Columbia chapter, or www.hsmaibc.ca for more information about the British Columbia Chapter.