STR Market Overview 2020


HSMAI BC Presents: STR Market Overview


Join us on Tuesday, March 10th for a market overview presented by Chris Crenshaw, CRME from STR, Inc. Learn valuable insights about the Canadian hotel market including forecasts for Vancouver and Richmond!

March 10, 2020
Registration: 3:15pm – 3:30pm
Presentation: 3:30pm – 5:00pm
Reception: 5:00pm – 6:30pm

HSMAI Members (early bird - ends February 18): $49
HSMAI Members (after February 18): $59
Non-Members (early bird - ends February 18): $69
Non-Members (after February 18): $79
Bring the Team (early bird - ends February 18): $59
Bring the Team (after February 18): $69
Student: $35


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Chris Crenshaw is Vice President of Digital Data Solution for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 14 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.
In his role, Mr. Crenshaw is responsible for new product development and strategic integration for STR.  He brings a wealth of knowledge to the table with over fifteen years of Revenue Management related hospitality experience.
Prior to joining STR, Mr. Crenshaw served as Vice President of Market Intelligence for Loews Hotels and held several senior Revenue Management positions with Marriott International. He received his bachelor’s degree in Hospitality Management from Florida International University and an associate degree from the Culinary Institute of America.  Mr. Crenshaw has received numerous awards and accolades from Loews and Marriott and most recently was named one of the industry’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization of 2018 by HSMAI.  He is a Certified Revenue Management Executive (CRME).



Thanks to our sponsors ...




Your HSMAI British Columbia Board

Glenn Widmer, President &Treasurer - Sabre Hospitality Solutions
Brandi Lasanen, CHBA, Past President - Hyatt Regency Vancouver
Michael Lau, CHBA, CRME, Vice President, Partnerships - Accor Hotels
Karen Tocher, CHBA, Vice President, Membership - Expedia
Anthony Woo, Vice President, Digital Strategy - Travelclick
Ann Merenda, Vice President, Logistics - River Rock Casino Resort
Sheri-Lynn Walker, CRME, Vice President, Education - Atlific Hotels & Resorts
Chantel Cook, Vice President, Social Responsibility - Expedia
Jill Forbes, Vice President, Communication - Pinnacle Hotels
Clint Banda, CRME, Board Member at Large - Coast Hotels



The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
Please visit to learn more about HSMAI and to become a member of the HSMAI British Columbia chapter, or for more information about the British Columbia Chapter.