Updating your Hotel Information in the GDS to Gain a Competitive Advantage


Updating your Hotel Information in the GDS to Gain a Competitive Advantage
Sept 19th, 2018
12:30pm to 5:00pm

Pan Pacific Hotel Vancouver
300 - 999 Canada Place, Vancouver, BC

Event Description:
Managing a distribution strategy for all the different channels can be a daunting task. Should your hotel’s GDS strategy be the same as your strategy for Booking Engine, OTA, or Voice? Probably not!

Supplier competition within the GDS is fierce. For example, in the Sabre GDS, there are approximately 175,000 hotel properties that promote, personalize and sell their products to travel management companies, corporate travel departments and approximately 415,000 travel agents around the word.

So, how do you stand out?

In this session we will start by reviewing how travel agents shop for hotels in the GDS. Each participant will receive a copy of their existing “GDS Brochure” (HOD) and as a group, we will discuss data and revenue management strategies to improve GDS production.

At the conclusion of the session, participants will have a personalized GDS strategy that can be implemented immediately.

Speaker Bio:
Laura consults with hotels on GDS distribution efficiencies and channel revenue management strategies, with a focus on corporate travel.  Previously employed by Maritz TQ3 (now Carlson Wagonlit), Laura managed Corporate Hotel Program Development and Automation and served as the Regional Representative and Vendor Relations for the Maritz Global Hotel Program. During this time, she managed the development and technical implementation of multiple major corporate hotel programs, including ExxonMobil, PepsiCo, Sun Microsystems, Neiman Marcus, Apple and Dell Computer. In Laura’s 19 years with Sabre she has worked with countless Sabre agencies and corporate customers helping them successfully automate their preferred hotel programs, serving as a hotel automation consultant to major corporations including Raytheon, Boeing, Nortel, PriceWaterhouse, Johnson and Johnson, IMF, Worldbank, American Express and the US and Canadian Governments.
A frequent speaker at HSMAI and BTA events, Laura is an experienced corporate travel agent and has been elected to serve 5 terms on Global Business Travel Association Hotel and Technology Committees (GBTA).

Secure your tickets today!
Click here to register.
HSMAI Members (Early Bird): $60 (until September 12)
HSMAI Members: $80
Non-Members (Early Bird): $85 (until September 12)
Non-Members: $105
Bring the Team (4 or more): $75 (until September 12)
Bring the Team (4 or more): $95
Students (Limited Tickets): $35