My Membership

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI is the industry champion identifying and communicating trends in the hospitality industry while operating as a leading voice for hospitality, sales, marketing, and revenue management disciplines as well as connecting its members with customers.

Our goal as the North Carolina Chapter is to increase business and revenues for our members’ hotels and their partners through fueling sales, inspiring marketing, and optimizing revenue. We host an educational series throughout the year providing you with the tools, trends, and knowledge to help you succeed in your goals.

Member Benefits Include:

  • Be in the know with weekly insights from sales, marketing, and revenue optimization experts
  • Be educated with discipline-specific education, webinars, certifications, and resources
  • Be engaged with local, national, and international network of peers
  • Be smart by saving on HSMAI events, conferences, and programs

If you’re interested in becoming a member or learning more, please contact Craig Shipley at to answer any questions you may have.  For general information about HSMAI and membership registration, please visit