Welcome to HSMAI North Carolina! The Hospitality Sales and Marketing Association International is committed to growing business for hotels and their partners.  We are the industry's leading advocate for intelligent, sustainable hotel revenue growth and professional development. The association provides hotel sales, marketing, and revenue professionals with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our upcoming educational and networking events!

Next Chapter Event




Front Desk Upselling Opportunities Go Beyond Views
Training your front-desk staff on how to recognize and capitalize on upsell
opportunities at guest check-in can result in a much-needed boost to bottom