FEBRUARY
Building the Sales Pipeline
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The Building the Sales Pipeline, presented by Bob Anderson with Star Performance, Inc. gave attendees a step-by-step process of how to close more business and better business; how to increase top-line revenues and profitability by closing the business you want to have, not just the business you can have. This session was given in a highly interactive and upbeat manner. Each attendee was provided with the tools to convert this knowledge into immediate action and create measurable results.
We received overwhelmingly positive feedback from this training! Thank you Bob for a great session! |
MARCH
Digital Marketing for the Non-Digital Marketer: Beginner's Guide to Get Started
Our panel of experts included representatives from TravelClick, Adara,and Extended Stay America.
Attendees received insights on the basics of digital marketing, how to get started, best practices, and what the future holds!
MAY
Meeting Planner Panel: RFP Best Practices
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Attendees enjoyed hearing directly from meeting planners on what they can do to help win more business. Topics included RFP best practices, what the customer is looking for today, best ways to communicate and share information, and how to stand out from your competition.
Events were held in both Charlotte and Raleigh with meeting planners from organizations including Paragon Bank, Duke Energy, and NC Bar Association. |
SEPTEMBER
Annual State of the State: Trends & Projections for NC
Representatives from STR, Expedia, and TravelClick will presented insights to trends and projections for NC and our major metros.
We recognized 3 individuals with HSMAI North Carolina's Excellence in Hospitality Awards. Congratulations to our Winners!
Sales
Robin Warzywak, Complex Director of Sales, Embassy Suites & Hampton Inn & Suites, RDU/Brier Creek
Revenue Management
Ali Griffin, Corporate Director of Revenue Strategy, Concord Hospitality
Digital Marketing
Virigina Phelps, Manager, Communications Collaborative, Quaintance-Weaver Restaurants & Hotels
NOVEMBER
Pop-ROC: What You Missed in Houston at ROC (Revenue Optimization Conference)
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Attendees received insights from the 2 most popular sessions from this year's Revenue Optimization Conference:
Economic Outlook
Where are we heading & when is the downturn coming?
Metrics
What is Relevant Today? Many hotel companies are starting to use new metrics like NetRevPAR and GOPPAR while placing a larger focus on value per arrival and consumer reviews.
Attendees then participated in an interactive session debating today's hottest topics in revenue strategy. |