Mission and Vision

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.

Mission :

Increase business opportunities and revenues for our member's hotels and our partners through fueling sales, inspiring marketing and optimizing revenue.


To be the industry’s partner and advocate for intelligent, sustainable hotel revenue expansion.  The association helps hotels build their business by providing hotel professionals with the tools, insights and expertise that fuel sales, inspire marketing and optimize revenues.