2019 Events

We have a great line up of events for 2019! 
Check out what we have planned for this year and save the dates below. 



February 

Everything You Need to Know about Digital Marketing and Social Selling


Digital MarketingDigital Marketing & Social Selling are always evolving and becoming more and more important to a hotel's revenue strategy. Are you embracing this change? Not sure what encompasses digital marketing or how to integrate selling through social channels into your strategy? Never fear! Our panel of experts will bring you up to speed on what you need to know and what you can implement to stay ahead of the competition.

Thank you to our outstanding panel for sharing your expertise:

Nick Melillo – Triad Search Marketing | 
www.triadsearchmarketing.com
Angi Wesson - Trone Brand Energy | www.tronebrandenergy.com
Ed Kuhlenkamp – Get You Found | www.getyoufound.com
Mercedes Blanco – BCV Social | www.bcvsocial.com
__________________________________________________________________________________________________________
March 7, 2019
Leadership Energizer Series

Don't miss the first installment of our Leadership Energizer Series designed to help develop your leadership skills.

HSMAI NC MEMBER ONLY EVENT
FREE TO MEMBERS!


“Yes, and...! Until you have to say no thank you." 
We’ll explore how to truly listen and then respond


Presented by:  Ali Farahnakian
March 7, 2019
11:30AM - 12:00PM

___________________________________________________________________________________________________________

May 2, 2019

Meeting Planner Panel
Art of Negotiating an RFP in the Digital Age

Join us as we discuss with a panel of meeting planners what they are looking for from hotels, how to build strong relationships in the digital age, and what you can do to stand out from the competition!

8:45 - 9:15: Registration & Breakfast

9:15 - 9:30: Opening & Announcements

9:30 - 10:30: Panel Discussion

10:30 - 10:45: Closing / Wrap Up

EVENT IN CHARLOTTE & RALEIGH!

Hilton Garden Inn, Charlotte North
9315 Statesville Rd, Charlotte, NC 28269
REGISTRATION CLOSED

Courtyard by Marriott, Raleigh/Cary Parkside Town Commons
1008 Parkside Main St, Cary, NC 27519
REGISTRATION CLOSED

____________________________________________________________________________________________________________________________________________

June 6, 2019
Leadership Energizer Series

Don't miss the second installment of our Leadership Energizer Series designed to help develop your leadership skills.

HSMAI NC MEMBER ONLY EVENT
FREE TO MEMBERS!
Members will receive an email with dial in information for the call and/or webinar.


Presented by:  Michael Williams, Executive Director of ESC of Triangle
June 6, 2019
11:30AM - 12:00PM

_______________________________________________________________________________________________________________________________________________

July 11, 2019
Leadership Energizer Series
11:30am - 12:00pm

Don't miss the third installment of our Leadership Energizer Series designed to help develop your leadership skills!

Mini Master Class: 10 Ways to Make Linkedin Work for You
Think Linkedin is just for job seekers? Think again! With a little bit of effort and a dash of strategy, the professional's social media network can be the source of your next sale, great hire, or referral.

Presented by: Lisa Jeffries, Founder - Raleighwood Media Group + Raleighwood Event Group


HSMAI NC MEMBER ONLY EVENT
FREE TO MEMBERS!
Members will receive an email with dial in information for the call and/or webinar.


____________________________________________________________________________________________________________________________________________

July 25, 2019

Optimizing Your Distribution Channels

Embassy Suites
4800 South Tryon Street
Charlotte, NC 28217 

Hotel Distribution
The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges every year. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making?


Experts from Travel Tripper & Pegasus and OTA Insight will present a deep dive into how to optimize your distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about:

  • Driving bookings more effectively through price monitoring and management
  • Using smarter analytics to optimize channel performance across OTAs and metasearch sites
  • Optimizing your website to compete effectively for direct bookings
  • Developing geographic marketing strategies
  • The importance of content and rate parity
  • Developing the right attribution models to measure succes

12:45-1:15 – Registration/Networking

1:15-1:30- Welcome Remarks/Introduction

1:30-2:15- Presentation - Optimizing Your Distribution Channels

2:15-3:00- Panel Discussion

3:00PM – Closing Remarks

HSMAI Members: $35

HSMAI Members Plus 2: $35 (members can bring up to 2 non-members at the member price)

Non-Member: $50

___________________________________________________________________________________

September 5, 2019

North Carolina State of the State:  Trends & Projections for NC
Hear from industry experts on the latest trends and projections for our major metro areas

Excellence in Hospitality Awards Presentation
- Awards will be given to one individual who has demonstrated dedication and exemplary skills in the following disciplines: Sales, Revenue Management, Digital Marketing.

Durham, NC

__________________________________________________________________________________________________________