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La gestion des revenus pour les spas  La gestion des revenus pour les spas est plus complexe que la gestion des revenus des chambres d’hôtels en raison des six variables suivantes à prendre en compte. Gérer les revenus des spas c’est vendre ….   Le bon traitement Au bon client Au bon moment de la journée Avec le bon thérapeute Dans la bonne salle de soin et Au bon prix   Les traitements  : Il existe une gamme infinie de traitements, pour en nommer seulement quelques-uns : massages, soin du visage, manucure, aromathérapie, traitement des tissus profonds etc. Les clients : les clients de l’hôtel (de tous les segments ...
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La gestion des revenus des spas- les principes et les défis Après avoir réouvert les spas de Hong Kong, Jeremy McCarthy, Directeur des spas et du bien-être pour les hôtels du groupe Mandarin Oriental, recommande les étapes suivantes vers la reprise :   Restez pertinent  : Soyons conscients que tout le monde communique davantage avec les clients en même temps. Nous devons nous assurer de ne pas simplement ajouter du « bruit » dans le but de promouvoir notre spa, mais que nous offrons à nos clients des informations significatives qui apportent une réelle valeur ajoutée pendant la pandémie. Améliorez les compétences de votre équipe : Utilisez le temps ...
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Revoir les pratiques établies  Recrutement et gestion du personnel   Comme le souligne Robert A. Gilbert Président and CEO de HSMAI «  si les entreprises ont fait ce qu'elles avaient à faire pour maintenir l'industrie en vie, de nombreux employés licenciés se sentent blessés - et le seront probablement même s'ils sont réembauchés. Il sera donc nécessaire :  de mobiliser les talents existants qui restent motivés par une carrière dans l’industrie de l’hôtellerie; de stimuler des initiatives qui attireront de nouveaux talents ; de développer des talents émergents. Adopter une attitude positive et constructive lors de la reprise ...
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Le leadership émotionnel : gage d’une gestion optimale des RH pendant et après la Covid-19 « Plus la situation est complexe, plus les capacités rationnelles et analytiques devront être mises en sourdine afin d’écouter cette petite voix intérieure qui permettra de trouver une solution satisfaisante pour chacun » Stéphanie Carpentier(2019).  D ans un tel contexte, ce GPS interne, que ceux sont nos émotions selon   Christophe Haag (2019) Haag, professeur en comportement organisationnel nous édifie. L’intelligence émotionnelle est donc une aide précieuse pour faire face aux situations des plus complexes suivant la logique de Goleman (2020). Par ailleurs, ...
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Un texte de   Marie Claire Louillet Une 5e édition par HSMAI, une certification en marketing numérique et d’autres programmes de certifications …   À cette même conférence ROC, HSMAI a aussi lancé la 5 e édition du guide servant de base à l’examen de la certification en marketing numérique hôtelier (Certified Hospitality Digital Marketer - CHDM) intitulé : «  Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape  ». Cette certification est l’une des rares certifications en marketing numérique spécialisée en hôtellerie. Le guide a été soigneusement élaboré par des experts en marketing de l'hôtellerie qui ...
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Un texte de   Marie Claire Louillet Une nouvelle publication de HSMAI qui met en évidence l’évolution de la gestion des revenus vers une dimension stratégique, globale, vers l’optimisation de l’actif total de l’hôtel …. En juin dernier, à l’occasion de la Conférence ROC (Revenue Optimization Conference) à Minnéapolis, HSMAI a lancé une 3 e édition de son guide de certification des directeurs de gestion des revenus (CRME : Certified Revenue management executive) intitulé : « Evolving Dynamics : From Revenue Management to Revenue Strategy ». Comme son titre l’indique, le guide met en évidence la dimension stratégique de la gestion des revenus : une discipline ...
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By attending the HSMAI Revenue Optimization Conference! Agenda Highlights: » Industry's Economic Outlook: Engage in this discussion of the macro- and micro-economic trends that will impact hotel performance over the next 18 months. » The Era of Disruption: Whether in sales, marketing or revenue management, much has turned upside down with the leading indicator of the altered business-scape the continual transformation of the buying cycle. » Translating Analysis into Action: Bart Queen will share key techniques and give you the insights you need to better communicate your messages clearly, concisely, and powerfully. ...
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Slowing down and doing these five things will save you money and stress if you are considering hiring a marketing partner. http://www.sideqik.com/together-marketing/five-things-to-do-before-looking-for-a-marketing-partnership
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Thank you for joining us at the 2014 HSMAI Mike Leven Leadership Conference at the remarkable Venetian/Palazzo Hotel & Resort. Based on your feedback on our host hotel from meeting space to menus to overall service, we know we chose the right venue, the incredible Venetian/Palazzo and the city of Las Vegas! Thank you to Robert Rippee, Jack Easdale, Ernest Stovall, John Montes, Christian Tovar, Trisha Boggs and the entire magical hotel team at the Venetian who helped us source, plan and execute a great event. From Andrea Clarke, SES, to Brian Pifer, Encore, to Denise Carrison and Eric Hoffend at Freeman to our generous partners, Rainmaker, Las ...
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HSMAI - Virginia Chapter Introduces the “HOSPITALITY DIGITAL MARKETING TRAINING AND CERTIFICATION PROGRAM” FREE to HSMAI Virginia Chapter Members Check out our Special Packages, and get started earning your CHDM (Certified Hospitality Digital Marketer) TODAY! Package A : $775.00 FREE! HSMAI Digital Marketing Webinar Series This 5-part webinar series, created by HSMAI’s Digital Marketing Council and HSMAI University, will explore the top issues in digital marketing in 2014 and offer effective strategies and tactics to inspire your organization’s digital marketing efforts. ...
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What is SMM and why it is of critical importance to meeting planners? Reasons why I believe it is having a critical impact on hoteliers include 65% of SMM advocates use preferred supplier agreements; 38% use internal. centralized procurement;and 30% use automated meeting approval process.Notice how much automation is being utilized. There are other critically important data points in an article on Conference & Incentive Travel that should make every hotel salesperson ask vital questions about how their role is changing because of SM
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Despite the millions of users on Facebook and the rest of social media, email remains one of your most effective and cost-effective tools for communicating to your customers and prospects. Below is a link to Blog post by Incite Response who manages HSMAI VA's eNewsletter. Read it for valuable information about how to get the most out of your email campaigns by making sure they are readable and user-friendly to all types of screens. http://www.inciteresponse.com/portfolio-view/device-responsive-email-marketing/
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We all receive them. And often it is several times a day and a flood in a month. How many times have you thought, "I wonder if these are real?" You know what I'm talking about, those emails that look like this: "Hey there, I was doing my regular online research and noticed your site www.yourhoteldowntown.com isn't as high up in the rankings as it could be, plus it has some website errors. Fixing these errors alone would increase your Google rankings a little. Here's a report of errors on your site: http://validator.w3.org/check?uri=www.yourhoteldowntown.com I have been an SEO/Web Design expert for the past 5 years and have started to provide services at ...
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Last year's surprise food was Cronuts. What will it be this year? Register for "Sell the Sizzle!" and you'll get an inside peek at the new food and beverage trends for 2014 and how to implement them to increase your catering and food and beverage revenue streams. Here is a primer for you from the Food Network; how many of these are you thinking of putting on your menus?
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This was a recent blog post by HSMAI VA's email and social media sponsor on how they worked with the Pier 2620 Hotel in San Francisco to grow the hotel's fanbase pretty dramatically in just three months. http://www.inciteresponse.com/portfolio-view/how-to-get-followers-on-facebook/
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An important blog post about recent upgrades to Facebook and how the hospitality industry can optimize them. (Contributing author, Debbie Miller, is a member of the social media team at HyperDisk Marketing, Inc.) http://maximizesocialbusiness.com/how-the-hospitality-industry-can-optimize-facebooks-newest-features-9485
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In attempts to attract more group business, directors of sales and marketing invest in photography, copywriters, designers, to develop gorgeous printed materials to send to prospects in hopes of gaining their attention. All of that requires significant amounts of precious marketing dollars. Once the piece has gone through all of the committees and design changes, it is placed at the mercy of a mailing list that may be less than accurate. With all of that money invested in the marketing piece, how much time and effort is invested the list you are using?
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You were personally involved in developing your website. It is very close to you. Does that jade your opinion of it? How do your customers feel about it? How can you know? Google now offers you a Google Website Survey Tool to find out just that information.
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Did you know that research indicates there is a gap between what hoteliers think is important to customers and what is actually important to them? Realizing and bridging this gap can lead to increased revenue and lessen the drive for more amenities. But where to start? You may want to start wit these Five Factors .
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Social media has been getting all the hype and attention for going on what seems like a decade now...well it is close to that. It has come at the expense of email marketing with some even saying that email is dead. Is it? A recent study may cause you to reconsider email as a tool, perhaps even primary tool, for connecting with your customers. http://www.marketingprofs.com/charts/2013/10951/marketers-undervalue-email-overvalue-personalization How has your use of email changed since the onslaught of social media? Do you have a success story about how you've used email recently? Share your comments with us.
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