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Award Winning Program Now FREE to Members


HSMAI - Virginia Chapter Introduces the



FREE to HSMAI Virginia Chapter Members

Check out our Special Packages, and get started earning your

CHDM (Certified Hospitality Digital Marketer) TODAY!


Package A:  $775.00 FREE!

HSMAI Digital Marketing Webinar Series

This 5-part webinar series, created by HSMAI’s Digital Marketing Council and HSMAI University, will explore the top issues in digital marketing in 2014 and offer effective strategies and tactics to inspire your organization’s digital marketing efforts.

  1. Digital Marketing for Hotels: The good, the best...and the practical - April 2, 2014
    1. Mobile Marketing and Revenue Management - June 11, 2014
    2. Meta Search Marketing: A New Revenue Frontier in Hospitality - August 27, 2014
    3. eCRM – Own your own customer - October 1, 2014
  1. New Year, New Budget: How to Allocate for Digital Marketing in 2015 - November 12, 2014

We are pleased to announce that this is available FREE to HSMAI Virginia Members, and is sponsored by HSMAI Virginia Chapter, and in part by PHR, who has graciously provided meeting space in Virginia Beach for the webinar series. Space is limited to 15 participants, and advance registration is required. Registrants who also purchase Package B and plan to take the CHDM Exam, will be given priority.



Package B: $75.00* (plus exam registration fee)

HSMAI Digital Marketing Webinar Series and Certification Study Group

Following the webinar series, there will be a Certification Study Group for those interested in signing up and being accepted into the HSMAI certification program for Certified Hospitality Digital Marketer (CHDM).  The first step is to complete the application, and be accepted by HSMA into the CHDM program. HSMAI-VA will assist candidates with completing and submitting the application, and will establish a study group to support achieving your CHDM certification. HSMAI will notify the candidate of their acceptance into the HSMAI CHDM certification program.  At that point, the candidate will have full access to the digital CHDM study guide and materials. 


Once accepted by HSMAI, you will be automatically enrolled into the HSMAI-VA Certification Study Group. The study group breaks down the study guide into three sections to review and discuss the materials. Candidates will gain practical insights in applying this knowledge, and building the skills necessary in today’s challenging marketing channels. This award-winning approach will provide you with an excellent preparation for the certification exam.



Below are the three sections of the Study Guide to be used during the Study Group:


Section One: Digital Marketing Impact

At the conclusion of this section, the candidate will understand and be able to communicate the relevance of the digital marketing platform relative to the overall marketing strategy. The candidate will be able to Identify appropriate levels of hotel involvement based on property size, market, product and affiliations, establish strategic priorities for executing digital marketing initiatives, determine a budget based on specific property needs and setting a realistic and appropriate ROI expectation.


Section Two: Strategy and Tactics

Each of the following categories will enable candidates to understand the relevance of the individual topics to their overall digital marketing strategy. The candidate will be able to make recommendations for resource allocation based on greatest expected return, suggest a strategic direction and also display an expertise in the tactical areas and execution of websites, SEO, SEM, Mobile, emails, Social Medial, Public Relations, Local, OTAs, Groups, Blogs, Rich Media, and Travel Review Sites.


Section Three – Analytical, Productivity and Management tools

Upon completion of this section, the candidate will have a thorough understanding of the analytical tools available for each channel and platform, as well as the best practices regarding testing, and results reporting. The candidate will not only understand how to collect various tool and platform analytics, but how to interpret the findings to stakeholders outside of the digital marketing role.


The schedule for the Certification Study Group will be established to commence in November 2014 and conclude in December.


Recap of Fees:


HSMAI Member


Webinar Series-VA Members

Webinar Series

Study Group

CHDM Registration Fee*


$99 each/$470 series




$159 each/$775 series



* Includes application processing fee, access to three online learning modules, the CHDM Study Guide, and the exam. Recertification is required every 2 years; current fee is $150 for members.

Note: Members and non-members attending the webinar may participate in the Certification Study Group once they have been accepted by HSMAI for the CHDM certification.  If you plan to take the CHDM exam, you must register separately online.  You can find additional information on the CHDM exam and or membership at


To Register or for more information, contact one of the following:

Jack Meredith (Chapter Vice President)   757-544-3017

Rob Waddell (Chapter President)    757-621-6301

Sandee Swearingen (Chapter VP of Programs)   804-721-8498