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Why I think Strategic Meeting Management is Critical for Hoteliers
What is SMM and why it is of critical importance to meeting planners? Reasons why I believe it is having a critical impact on hoteliers include 65% of SMM advocates use preferred supplier agreements; 38% use internal. centralized procurement;and 30% use automated meeting approval process.Notice how much automation is being utilized. There are other critically important data points in an
article on Conference & Incentive Travel
that should make every hotel salesperson ask vital questions about how their role is changing because of SMM
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