Practical tips for Hotel Marketers - presented by Hoteliers

Digital marketing continues to have a growing share of hoteliers’ marketing budgets, and keeping up with the latest tools, newest technologies, and evolving best practices is a demanding job requirement for all marketing professionals.

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The HSMAI Digital Marketing Conference is the industry's essential resource for the information and best practices your hotel needs to master digital marketing and help you deliver the highest return.

Join us in Bangkok in November for some great speakers from Hotels around Asia Pacific.  Our expert community of Chief Digital, Marketing and Technology Officers are hoteliers who are creating a program for hoteliers in the region.  This event is tailored for Asia Pacific Hotel professionals working in Digital Marketing, General Management, Distribution, Sales & Marketing, Revenue Optimisation.   This event is our Annual HSMAI event for Asia Pacific so attendees are welcome from all parts of the region as well as those who would like to meet or learn about our fascinating, fast-growing region!  

Tuesday 17th November, 2015

8:00am - 9:00am Exhibitor Showcase, Coffee & Tea

9:00am - 5:30pm Seminar and Breakout sessions (inclusive of lunch and morning/ afternoon tea)

5:30pm - 6:30pm Cocktails and networking 

Session Overview

HSMAI has formed an Asia Pacific Marketing Advisory Board and they are working with the new Thailand Committee, headed up by Stefan Wolf from Onyx Hospitality Group to create a fantastic program for hoteliers.  Dont miss out if you are in General Managerment, Sales, Marketing, Distribution or eCommerce. 

 Topics:

Social Selling - a case study on converting business through Social channels

Customer acquisition - engaging the connected traveller in the travel Planning phase

Which tools to use to track and measure your digital marketing

Learn how to continuously improve your results

Customising content to your audience - different cultures, different personas

Personalisation?  Is it too hard?  Is it only for big companies with deep pockets? 

Customer engagement - how can we engage customers in the mobile channel? 

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