About the Digital Marketing Certification (CHDM)
Digital marketing continues to have a growing
share of hoteliers’ marketing budgets, and keeping up with the latest tools,
newest technologies, and evolving best practices is a demanding job requirement
for all marketing professionals.
The certification demonstrates your expertise in maximizing online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure for hotels.
The CHDM certification study guide is organized into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, online travel agencies (OTAs), public relations, search engine optimization (SEO), paid advertising, and social media, among others.
This is the certification for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles; executives seeking to understand digital marketing; and, digital marketers looking to understand the hospitality industry.
"Best Western International is putting 50 of our marketing professionals through HSMAI's Certified Hospitality Digital Marketer program as a means of affirming their knowledge of digital marketing channels," said Dorothy Dowling, senior vice president, marketing & sales, Best Western International. "HSMAI's certifications designate the highest level of expertise in hospitality sales, marketing, and revenue management. We will be proud to have our team carry the CHDM credentials."
Study Materials
How to earn your Digital Marketing Certification (CHDM)
- Download and complete the application.
- CHDM Application - PDF
- CHDM Application - Writable PDF
- FOR MARRIOTT ASSOCIATES & FRANCHISEES: Select the Marriott International CHDM Application. By doing so, you will be given the HSMAI-Marriott International version of the study course and exams, as well as special pricing as detailed in the application
- Upon approval of your application, you will receive a digital copy of the study guide, and a link and password to view three e-learning modules.
- When you have completed the e-learning and feel ready to take the exam, you may take the exam online at any time, 24/7.
CHDM fees
| |
HSMAI Member |
Non-Members |
| Registration Fee* |
US$520 |
US$645 |
| Re-examination Fee |
US$45 |
US$45 |
| Recertification Fee (every 2 years) |
US$150 |
US$200 |
* Includes application processing fee, access to three online learning modules, the CHDM Study Guide, and the exam
VOLUME DISCOUNTS: Enquire about volume discounts by contacting Wei Inn Lim at hsmaisecretariat@gmail.com
CHDM Review Courses
The next CHDM Review Course (think of it like a cram session) for those pursing the CHDM:
Dates coming soon!
Questions?
Inquire about volume discounts by contacting Wei Inn Lim at hsmaisecretariat@gmail.com