HSMAI IS:

• The hospitality industry’s source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing and branding
• A global organization of sales and marketing professionals representing all segments of the hospitality industry
• The industry champion in identifying and communicating trends
• A professional organisation offering members educational programmes, marketplace events, research, strategic alliances and partnerships
• The only hospitality industry association dedicated to the professional development of hospitality sales and marketing executives
• A professional association with membership an investment in a person’s career

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and it is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue. HSMAI is an individual membership organization, comprising more than 7,000 members in 31 countries and 60 chapters worldwide, including the Asia Pacific region, where there are chapters in Greater China, South East Asia and Australia.

HSMAI's CORE PRINCIPLES:

FUEL SALES
HSMAI offers exclusive, unique opportunities and resources to fuel sales through customer connections and insights, growing business for hotels and their partners.

INSPIRE MARKETING
HSMAI inspires winning marketing by recognizing industry innovators, and by providing expert industry forums and access to best practices, cutting edge marketing strategies.

OPTIMISE REVENUE
HSMAI provides education, thought leadership and expertise-sharing that enables hoteliers to optimise revenue for intelligent, sustainable growth.

HSMAI INSIGHTS

• HSMAI Foundation Research Papers and Publications
• HSMAI Website
• HSMAI Insights
• HSMAI University and HSMAI Certifications

HSMAI CERTIFICATIONS

• CRME: Certified Revenue Management Executive
• CHSC: Certified in Hospitality Sales Competencies
• CHSE: Certified Hospitality Sales Executive
• CHBA: Certified in Hospitality Business Acumen
• CHDM: Certified Hospitality Digital Marketer

HSMAI PUBLICATIONS

• Leadership – A View from the Top
• De-Mystifying Distribution
• Defining Revenue Management
• Demystifying Distribution 2.0

 » Global Home Page

Board of Directors

HSMAI Asia Pacific Inc.(NSW) Board of Directors

President & Public Officer: Jackie Douglas (Mantra Group)
Vice Presidents: Maria Taylor (Meritus Hotels), Huilian Duan (Best Western International), Benjamin Weinmann (Amadeus), Stefan Wolf (Onyx Hospitality), Paul Southey (Travelclick Inc), Bilal Chamsine (DCA Group)
Treasurer: Benjamin Weinmann


HSMAI Asia Pacific Branch Committees

Southeast Asia Chapter		Pacific Chapter		Greater China Chapter
Singapore President: Andrew Chan Vice President: Pallavi Nirula Nath Events & Sponsorships: Maunik Thacker, Mark Wong Membership Chair: Amanda See Sales Chair: Josephine Lim Revenue Chair: Kathrin Bhalla             Thailand Thailand Chair: Stefan Wolf, Onyx Hospitality Committee members: Craig Fong, Jee Hoong Tan, Marcos Cadena, Jai Govindani, Jackson Ferguson, Sid Tejinder and Mark Armsden		President: Benjamin Weinmann Managing Director: Rachel Harper Vice President:  Sydney Chair: Joel Robertson		President: Carmen Lam Vice President: PR and Promotions Chair: Cynthia Liu Revenue Management Chair: Philip Schaetz HSMAI Shanghai Steering Committee: Bobby Ong Committee members: Mabel Chau, Cheryl Yue, Basak Denizci, Grant Sun, Kitty Huang, Cinn Tan, Huilin Duan Secretariat: Lim Wei Inn
Indonesia President: Bilal Chamsine, DCA Group Ricky Baheramsjah, Chief Marketing Officer, Bakrieland Hotels & Resorts Matthew Faull, SVP Information Technology and E-Commerce, Swiss-belhotel International

HSMAI Asia Pacific Executive Committee

Asia Pacific Chair: Maria Taylor, Meritus Hotels Singapore
President & Public Officer Asia Pacific: Jackie Douglas
Vice Presidents: Benjamin Weinmann, Stefan Wolf, Bilal Chamsine, Paul Southey
Treasurer: Benjamin Weinmann
Secretariat: Lim Wei Inn

To contact us, refer to our Contact page

HSMAI Asia Pacific Revenue Advisory Board

• Puneet Mahindroo, Corporate Director Revenue Management - Asia Pacific, Four Seasons Hotels & Resorts

• Jeannette Ho - Vice President – Revenue Management & Analytics, FRHI Hotels & Resorts 

• Gautam Bhandari, Vice President Revenue Strategy Asia Pacific, Marriott and The Ritz Carlton Hotels

• Jason Zvatora - Director of Revenue & Distribution – Asia Pacific, Outrigger Resorts

• Jeroen Vaasen - Senior Director -Revenue Management Asia Pacific, Starwood Hotels & Resorts Worldwide Inc.

• Lily Calkins - Director of Revenue Management, Sales & Marketing - Peninsula Hotels 

• Bilal Chamsine - Executive Director, DCA Group, Indonesia

• Stefan Wolf - Senior Vice President – Revenue & Distribution Strategy, Onyx Hospitality Group

• Malcolm Kwok Yew Leong - Group Head of Revenue Management, Far East Hospitality Management

• Brian Koroll - Vice President – Revenue Management, Venetian Macau

• Fabian Bartnick – Director Revenue Generation, Tune Hotels
• Jackie Douglas, President HSMAI Asia Pacific & Head of Digital Mantra Group

Facilitator: Heidi Gempel -Managing Partner, HGE International