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Session 1: Jameson Wong – Director of Business Development, APAC – ForwardData S.L.
- ForwardKeys will be providing an update on the Asia travel scene, from 2016 YTD, but more importantly, sharing valuable insights on forward bookings for the coming quarter.
- Special attention will be paid to the Chinese outbound market to Thailand.
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Session 2: Sunny YU – IHG Commercial Marketing Manager, South East Asia & Korea
- China general information (population,
geographic differences traveling expenditures, top 10 out-bound countries)
- Chinese holidays and booking times; X
& Y generation and travel behaviors; X & Y generation booking
behaviors;
- How to target your right Chinese
customer
- “China ready” – Chinese language
translations…
- What are the primary
digital and social platforms in China? –eg.“google vs baidu”…
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Session 3: Paul Chen – Baidu General Manager Thailand
- Case study with real numbers
- Chinese tourists’ travel
preferences in Thailand
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Session 4: Jens Thraenhart – Mekong Tourism
Understanding the complexities of the Chinese Traveller
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