About Us


HSMAI is a global organisation of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry whilst operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. 

HSMAI Asia Pacific Region holds educational, networking and conferences in many locations across the region.  Hong Kong, Singapore, Bangkok, Jakarta, Bali, Sydney, Melbourne, Brisbane/Gold Coast with more locations being introduced in 2016. 

We are the hospitality industry’s source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing and branding.

A global organization of sales and marketing professionals representing all segments of the hospitality industry

The industry champion in identifying and communicating trends

A professional organisation offering members educational programmes, marketplace events, research, strategic alliances and partnerships

The only hospitality industry association dedicated to the professional development of hospitality sales and marketing executives

A professional association with membership an investment in a person’s career

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and it is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue. HSMAI is an individual membership organization, comprising more than 7,000 members in 31 countries and 60 chapters worldwide, including the Asia Pacific region, where there are chapters in Greater China, South East Asia and Australia.

If you would like to start a group in your location contact us at hsmaisecretariat@gmail.com 


HSMAI offers exclusive, unique opportunities and resources to fuel sales through customer connections and insights, growing business for hotels and their partners.

HSMAI inspires winning marketing by recognizing industry innovators, and by providing expert industry forums and access to best practices, cutting edge marketing strategies.

HSMAI provides education, thought leadership and expertise-sharing that enables hoteliers to optimise revenue for intelligent, sustainable growth.


• HSMAI Foundation Research Papers and Publications
• HSMAI Website
• HSMAI Insights
• HSMAI University and HSMAI Certifications


• CRME: Certified Revenue Management Executive
• CHSC: Certified in Hospitality Sales Competencies
• CHSE: Certified Hospitality Sales Executive
• CHBA: Certified in Hospitality Business Acumen
• CHDM: Certified Hospitality Digital Marketer


• Leadership – A View from the Top
• De-Mystifying Distribution
• Defining Revenue Management
• Demystifying Distribution 2.0

Global Home Page

HSMAI Asia Pacific Executive Committee

Asia Pacific Chair: Stefan Wolf, Senior Vice President Revenue, Onyx Hospitality
President & Public Officer Asia Pacific: Jackie Douglas
Vice Presidents: Benjamin Weinmann, Stefan Wolf, Bilal Chamsine, Huilian Duan, Paul Southey
Treasurer: Benjamin Weinmann
To contact us, refer to our Contact page

HSMAI Asia Pacific Revenue Advisory Board


Puneet Mahindroo

Corporate Director of Revenue Management Asia Pacific

Four Seasons Hotels & Resorts

Jeannette Ho

Vice President–Revenue Management & Analytics

FRHI Hotels & Resorts


Jeroen Vaassen, CRME

Senior Director-Revenue Management APAC

Starwood Hotels & Resorts Inc.


Gautam Bhandari

Vice President Revenue Strategy APAC Pacific

Marriott and The Ritz Carlton Hotels



Bilal Chamsine

Executive Director

DCA Group


Brian Koroll

Vice President – Revenue Management

Venetian Macau

  Fabian Bartnick

Director Revenue Generation

Tune Hotels


Luke Moran

Group Director of Revenue & Distribution

Mantra Group

  Stefan Wolf

SVP – Revenue & Distribution Strategy

Onyx Hospitality Group


Jason Zvatora

Vice President Revenue & Distribution–APAC

Outrigger Resorts


Malcolm Kwok Yew Leong

Group Head of Revenue Management

Far East Hospitality Management


Heidi Gempel

Managing Partner

HGE International


Jason Roe



Jackie Douglas


HSMAI Asia Pacific


HSMAI Asia Pacific Digital Advisory Board

Maunik Thacker
Senior Vice President, Marketing
Marina Bay Sands, Singapore

Emilie Couton
Vice President Digital Marketing
Accor Asia Pacific

Lincoln Barratt
Vice President Commercial
IHG - Australasia and Japan

Susan Wu
Vice President Sales & Marketing
Interstate Hotels & Resorts, China

Jackie Douglas
President, HSMAI Asia Pacific & 
Consultant/ Growth Hacker for Hotels and Travel agents

 HSMAI Asia Pacific Branch Committees - National Boards

South East Asia




Greater China Chapter Board Members

President: Tejveer Bedi, Park Hotels Group

Managing Director: Lisa Cooper

Vice President: Pallavi Nirula Nath, RevMax

Events & Sponsorships: Maunik

Thacker, Marina Bay Sands

Membership Chair: Amanda See, Duetto Research

Sales Chair:

Revenue Chair: Patrick Andres

Thailand Chair: Richard Murphy
Immediate Past Chair: Stefan Wolf
Managing Director: Lisa Cooper

Committee members: Craig  Fong, Jee Hoong Tan, Marcos Cadena, Jai Govindani, Jackson Ferguson, Mark Armsden                           

President: Benjamin Weinmann

Committee Members:

Philip Stanley, Sabre Hospitality Services

Alex Nieuwenhys, Mantra Group

Florencia Aimo, Marriott Hotels & Resorts

Belinda Montgomery, Alpha Hotels 

Adrian Thompson, Meriton Serviced Apartments                         

President: Huilian Duan, Maritim Hotels

Vice President: Bobby Ong, Accor Hotels

Vice President: Charles Wang, IDeaS

Committee members:

Mabel Chau, Cheryl Yue,
Basak Denizci, Grant Sun, Kitty Huang, Cinn Tan

PR and Promotions Chair: Cynthia Liu

Revenue Management Chair: Philip Schaetz

HSMAI Shanghai Steering Committee:
Bobby Ong
Managing Director: Lisa Cooper                                       


President: Bilal Chamsine, DCA Group

Ricky Baheramsjah, Head of Investment & Marketing Division at Indonesia Tourism Development Corporation

Matthew Faull, SVP Information Technology and E-Commerce, Swiss-belhotel International

Committee Members: Mira Boma, Vanessa Meerzong