HSMAI is a global organisation of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry whilst operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.
HSMAI Asia Pacific Region holds educational, networking and conferences in many locations across the region. Hong Kong, Singapore, Bangkok, Jakarta, Bali, Sydney, Melbourne, Brisbane/Gold Coast with more locations being introduced in 2016.
We are the hospitality industry’s source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing and branding.
A global organization of sales and marketing professionals representing all segments of the hospitality industry
The industry champion in identifying and communicating trends
A professional organisation offering members educational programmes, marketplace events, research, strategic alliances and partnerships
The only hospitality industry association dedicated to the professional development of hospitality sales and marketing executives
A professional association with membership an investment in a person’s career
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and it is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel
professionals and their partners with tools, insights, and expertise to
fuel sales, inspire marketing and optimize revenue. HSMAI is an individual membership organization, comprising more than 7,000 members in 31 countries and 60 chapters worldwide, including the Asia Pacific region, where there are chapters in Greater China, South East Asia and Australia.
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HSMAI's CORE PRINCIPLES
HSMAI offers exclusive, unique opportunities and resources to fuel sales through customer connections and insights, growing business for hotels and their partners.
HSMAI inspires winning marketing by recognizing industry innovators, and by providing expert industry forums and access to best practices, cutting edge marketing strategies.
HSMAI provides education, thought leadership and expertise-sharing that enables hoteliers to optimise revenue for intelligent, sustainable growth.
• HSMAI Foundation Research Papers and Publications
• HSMAI Website
• HSMAI Insights
• HSMAI University and HSMAI Certifications
• CRME: Certified Revenue Management Executive
• CHSC: Certified in Hospitality Sales Competencies
• CHSE: Certified Hospitality Sales Executive
• CHBA: Certified in Hospitality Business Acumen
• CHDM: Certified Hospitality Digital Marketer
• Leadership – A View from the Top
• De-Mystifying Distribution
• Defining Revenue Management
• Demystifying Distribution 2.0
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