Digital Marketing Event, Shanghai, 9th May 2017

Presentations

Session 1:  “Market Review & Hotel Performance Update” by Ms. Christine Liu, Country Manager - STR


                                                         

Session 2:  “Global Data/Distribution Network in Hotel Industry by Mr. Ted Zhang, CEO - DerbySoft

 



Session 3: “Exploring the Fun Part of the Guest’s Experience” by Mr. Ning Zhu, Partner – Allpku Management Consulting Group


              

Session 4:  “Using Data Tools to Optimize Guest’s Experience” by Ms. Xinxin Liu, CIO – Huazhu Hotel Group



      
           

Session 5:  “The Marketing Strategies for Mooncake Sales” by Mr. Yi Han, Founder & CEO - JPERATION


        

Session 6: “2017, How WeChat Account Changed Hotel Sales & Marketing” by Mr. David Lee, CEO – Shenzhen Coolbo Information Technology

Part 1:

 

 

Part 2: 


 

Session 7: “Data Usage & Marketing” by Mr. Martin Hu, Director – TalkingData



Session 8: Big Data Driven Digital Marketing by Dr. Meng Zhang, Chief Data Officer - JointWisdom


HSMAI 2017 Events