Contributed
by Estella Hale, VP of Product, SHR
As
if the hotel industry weren’t tough enough, studies have come out this year
from STR Global that predict an occupancy drop for the first time since the
Recession of 2008, plus an easing of RevPAR. The main reason for this is the
incredible volume of new hotels opening from the recovery of the construction
industry. Sites like Kayak.com, for instance, are already reporting that
average hotel prices in Las Vegas are down by 39% and New York City by 32%. The
solution? It’s time for properties to take better control of their hotel
software stacks, in particular, their Property Management System (PMS), Central
Reservation System (CRS), and Revenue Optimization (RO) system.
SHR
recently participated in a StayNTouch-hosted webinar featuring Jos Schaap,
their founder and CEO, Ellis Connolly, VP of Hospitality Sales for Rainmaker
Group, and myself, dedicated to demystifying and optimizing the PMS, CRS, and
RO relationship to every hotel’s best advantage. What follows are some
highlights and key takeaways from our discussion.
Access the Full Webinar.
Visit SHR website for more information.