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Session 1: Market Insights and Trends
Discover what’s happening in your local market. STR will provide a local snapshot of your market so you can leverage the insights to understand key trends in the local market.
Speaker: Anthony Zhang, Business Development Manager, STR
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Session 2: Revenue vs Profit Optimization
Recent changes in the competitive environment, distribution landscape, and the continued pressures on the bottom line are driving changes in how hotels think about revenue management. These changes are driving new approaches and ideas. In parallel, a new generation of technology companies are entering the system landscape. These new entrants will help solidify the need to make revenue management discipline an integral part of how owners look at their business going forward. The session will discuss issues around how to look at revenue versus profit optimization? How to look at the metrics driving decision making? How do you achieve total revenue management? Is Big-Data relevant, and what does it mean for hotels?
Speaker: Patrick Andres, Vice President Asia Pacific, Rainmaker Group & HSMAI Board Member
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Session 3: Big Data Boosts Hotel Revenue Management
Traditional hotel revenue management depends on your small business data and some external data, such as competitors' prices, surrounding exhibitions etc. Since the market changes fast, adequate external data, and big data technologies, must be adopted to help revenue managers make smarter marketing decisions. Big data can track market trend every day, watch for spikes and find out more about the hotel's own market. Big data can track and compare the exposure, browse and reservations on OTAs amongst hotel competitors, with the purpose of tracking marketing effect. Big data can monitor prices for different room types, and position the hotels' value against the price, so that managers can make sure the pricing strategy is working well.
In summary, think bigger with big data!
Speaker: Dr Zhang, Chief Data Officer, Joint Wisdom
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Session 4: The Art & Science of Pricing
Times have changed. The landscape is multi-dimensional, the way we book
travel is a maze and the consumer is now in control. This leads to the
question: Is pricing still important? Or has the landscape changed so much that
price is just a by-product that is required to close the sale? With discounts
hitting us on every corner, is there such a thing of still getting the price
right?
Speaker: Joey Kang, Senior
Director of Operations, Rainmaker
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Session 5:
Education: Get Certified in Revenue Management
& Digital Marketing
The more you know, and the more you can prove you know,
the better ROI you can provide to your employer or prospective employer, the
more you can improve your company’s bottom line, and the better you can
position yourself in your chosen discipline. HSMAI has 3 certification programs
and a brand new
educational program for hotel staff going into the Revenue Department.
Speaker: Jackie Douglas,
President, HSMAI Asia Pacific
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Session 6: How to turn technology disruptions into new revenue opportunities?
Integral to any solution is employing technology capable of continuously adapting to – and anticipating – guests’ ever-changing needs. In most cases, pairing cloud-based solutions with mobility is one of the best formulas for achieving individualisation.
Hear how new technology trends such as Cloud and mobility is creating new and exciting opportunities for the hospitality industry. Take away 3 tips for what you should focus on to get started.
Speaker: Eva Lund, Senior Sales Consultant, JAPAC, Oracle Hospitality
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Session 7: Total Profit Optimisation - Beyond rooms
How do you start revenue managing beyond rooms?
You will learn:
· How to maximize your function space profit potential
· Why you should focus on function space revenue management
· The most common trouble spots, and most importantly;
· Where to begin: 8 key considerations for Implementing function space revenue management
Speaker: Charles Wang, IDeaS Revenue Solutions
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