Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Millions of Travelers Planning Trips to See Eclipse | Longwoods

According to the latest Longwoods International tracking study of American travelers, 14% of them plan to travel at least 50 miles from home to view the solar eclipse on April 8th. Additional insights for HSMAI from Amir Eylon.

Rising Sales Leaders Discuss Mastering Efficiency: Optimizing Calendars and Emails for Productivity

Many of us grapple with the constant influx of emails and the pressure to stay organized and responsive, which can lead to the overwhelming feeling of email anxiety or stress. In our fast-paced industry and constant connectivity, managing email and calendar schedules effectively has become a crucial aspect of maintaining productivity and well-being.

Transforming Talent Sourcing in the Hotel Industry: The Rise of the Gig Economy and Fractional Staffing Models

In the recently released HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, the second trend investigates how the gig economy and fractional staffing models are changing talent sourcing. Employers in the hospitality industry must adopt a marketing mindset to effectively attract and source the best talent.

Inspire Marketing

Rethinking Employee Engagement in 2024

The HSMAI Contact Center SIG recently gathered and discussed best practices, challenges, and ideas for measuring and improving staff engagement.

Celebrating Women’s History Month Perspective

As Women’s History Month ends, I am reflecting on the progress we’ve made toward gender inclusivity and the empowerment of female leaders in hospitality.

Enhancing Customer Experience with AI

AI is ubiquitous these days, but a lot of the attention has been focused on content. I am interested in how different companies are using AI to enhance customer experience and use AI to boost their performance and quality.

Optimize Revenue

Nurturing Tomorrow’s Hospitality Leaders: Retention through Upskilling, Reskilling, and Providing Pathways to Upward Mobility

The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, explores the idea: “Hands-on learning is the only way to build a pipeline of talent ready for unknown roles.

Digital Natives Discuss Technology Evolution and Adoption

In a time of technological advancement, keeping up with the latest tools and systems can pose a considerable challenge both organizationally and personally. However, the adoption of technology can provide us with enhanced data analytics, the ability to provide personalized guest experiences and expand revenue opportunities.

Should Revenue Management be involved in Reputation Management?

We know that reputation management is important, but how involved should revenue managers be in that process? I brought this topic to the leaders of the HSMAI Revenue Optimization Advisory Board to discuss our role in reputation management. Below are our top five takeaways.  

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

June 9-10 – ROC AsiaPac, Singapore
June 29 – ROC Europe, London
June 29 – ROC Americas, Orlando
August 4 – ROC Brasil, Sao Paulo
Nov 28-29 – ROC Middle East, Dubai