HSMAI PUERTO RICO NEWS

Welcome to HSMAI Puerto Rico


The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners. As the industry’s leading advocate for intelligent, sustainable hotel revenue growth, HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our educational and networking events!

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Who says networking can’t be done in flip-flops? 🩴
HSMAI Puerto Rico held the first-ever HSMAI Puerto Rico Flip Flop Summer Party! We’re especially grateful to Fogo de Chão Puerto Rico for hosting us and helping create the perfect atmosphere for an evening filled with great conversations, new connections, and plenty of hospitality spirit. We’re already looking forward to the next one!

HSMAI Puerto Rico Marks 3rd Anniversary and Announces the 1st Annual R.O.A.R. Awards with the Introduction of the Raúl Bustamante Industry Icon Award

The Hospitality Sales and Marketing Association International (HSMAI) Puerto Rico Chapter proudly celebrated its third anniversary, a milestone that reflects its growing role in strengthening the island’s hospitality and tourism industry. Since its inception, HSMAI Puerto Rico has grown into a vital platform for education, networking, and professional recognition, empowering hospitality professionals and positioning Puerto Rico as a destination aligned with global best practices.

The anniversary celebration, held on September 18 at The Royal Sonesta San Juan, brought together leaders from across the sector to reflect on the chapter’s accomplishments and to unveil the upcoming 1st Annual R.O.A.R. Awards. More than a recognition program, the R.O.A.R. Awards represent HSMAI Puerto Rico’s mission in action: to highlight excellence, inspire innovation, and celebrate the individuals and organizations driving the future of hospitality on the island.

A highlight of the evening was the announcement of the Raúl Bustamante Industry Icon Award, a distinction created to honor one of Puerto Rico’s most influential hospitality leaders. With more than four decades of service, Raúl Bustamante has played a pivotal role in elevating Puerto Rico as a premier travel destination. Currently General Manager of the Royal Sonesta San Juan and Chairman of Discover Puerto Rico’s Board of Directors, his career spans leadership positions at the Puerto Rico Hotel & Tourism Association, Caribe Hilton, and Conrad Condado Plaza. Known for mentoring future leaders and consistently raising industry standards, he has been recognized multiple times as “Hotelier of the Year.” This award, bearing his name, will be reserved for those who embody the same vision, integrity, and commitment to excellence.

“At HSMAI Puerto Rico, we take immense pride in celebrating the professionals who transform our industry with their dedication and talent. The R.O.A.R. Awards not only highlight effort but also honor the extraordinary impact these leaders create every day. Recognizing their ‘Return on Amazing Results’ is our way of applauding the excellence and commitment that make our Island’s hospitality truly unique.”  Janid Ortiz, Managing Director, HSMAI Puerto Rico

The R.O.A.R. Awards “Return on Amazing Results” will spotlight individuals and organizations whose innovation, leadership, and measurable contributions are redefining hospitality in Puerto Rico. Categories include:

The Closer – Celebrating dealmakers who drive high-value results.
The Brand Whisperer – Honoring visionaries in branding and storytelling.
The Trendsetter – Recognizing bold innovators who reshape the industry.
The ROI Rockstar – Awarding professionals who maximize profitability and success.
The Catalyst – Highlighting changemakers who inspire transformation and growth.
The Experience Maker – Celebrating creators of extraordinary guest experiences.

Nominations will officially open soon, with full details to be announced at a later date. We encourage industry professionals to stay connected and take this opportunity to join our growing community.


We are the proud winners of the 2024 Frank W. Berkman Best of the Best Awards in the Communications/Marketing, Small Chapters, category! 

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Become a Member

Join the HSMAI Puerto Rico Chapter

Whether you’re in hospitality sales, marketing, revenue management, general management, a student, or professor, by becoming a member of the HSMAI Puerto Rico Chapter, you will have access to a variety of tools, as well as a vast network of industry professionals.

Learn more

Puerto Rico Chapter Events

UPCOMING EVENTS

ROAR Awards & 4th Anniversary Celebration!
Wednesday, September 16, 2026
6:00 pm
The Royal Sonesta San Juan


Celebrate Puerto Rico's hospitality leaders at the 2026 ROAR Awards. Nominate your peers and join us for an unforgettable evening!

Join HSMAI Puerto Rico for the 2026 ROAR Awards, an unforgettable evening celebrating the professionals, organizations and leaders whose passion, innovation and commitment continue to elevate Puerto Rico's hospitality industry.

The ROAR Awards recognize excellence in the areas that define HSMAI's mission—sales, marketing, revenue optimization, innovation, leadership and guest experience. Join us for an evening of recognition, networking and celebration as we honor this year's outstanding hospitality professionals and the achievements that continue to move our industry forward.

2026 ROAR Award Categories

🏆 Sales Rockstar – Recognizing outstanding sales performance, strategic partnerships and business growth.

🏆 Marketing Excellence – Recognizing exceptional marketing, branding and storytelling.

🏆 Innovator – Recognizing fresh ideas that advance the hospitality industry.

🏆 ROI Champion – Recognizing campaigns that delivered measurable business results.

🏆 Change Maker – Recognizing leadership that inspires positive transformation.

🏆 Experience Maker – Recognizing those who create unforgettable guest experiences.

🏆 Industry Icon – Honoring a lifetime of leadership, innovation and contributions to Puerto Rico's hospitality industry.

--->Click here to nominate your peers!

SUBMISSION DEADLINE: AUGUST 17, 2026

--->Click here to get your event ticket

Join us as we celebrate the people who make Puerto Rico ROAR!

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