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Welcome to HSMAI Puerto Rico


The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners. As the industry’s leading advocate for intelligent, sustainable hotel revenue growth, HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our educational and networking events!




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Puerto Rico Chapter Events

UPCOMING EVENTS:

     Breakfast of Champions Workshop: "NeuroMarketing Unlocked: Elevating Hospitality with Science-Driven Guest Experiences" with Dr. Thomas Agrait and Dr. Lizette Roque 

    March 19, 2025
    The Royal Sonesta San Juan
    8:00am-12pm

    This Lean Enterprise Consulting NeuroMarketing Workshop leverages insights from neuroscience to understand and influence consumer behavior, offering a significant competitive edge in the hospitality industry. By decoding how guests make decisions, businesses can craft personalized experiences that resonate on an emotional level, fostering loyalty and increasing revenue. From designing sensory-rich environments that evoke relaxation and joy to creating targeted marketing campaigns that align with subconscious desires, the LEC NeuroMarketing workshop will help hospitality brands differentiate themselves in a competitive market. This science-based approach allows for predicting guest preferences with greater precision, ensuring that every interaction—from booking to checkout—is optimized to exceed expectations, enhance satisfaction, and build lasting connections.

    $50 Members / $75 Non-Members
    $150 Table of 5 Members / $225 Table of 5 Non-Members

    Click here to learn more and register!


    Leaders That Thrive Panel

    April 2025
    Universidad Ana G. Mendez


    Breakfast of Champions Workshop: Sales Automation, Adapting to SEO and Voice Automation Trends

    May 2025
    TBD


    Breakfast of Champions Workshop: Crisis Management in Hospitality Sales and Marketing

    August 2025
    TBD


    3rd Anniversary Gala & Awards

    September 2025
    TBD


    Breakfast of Champions Sales Workshop with Bob Anderson

    October 2025
    TBD

    Become a Member

    Join the HSMAI Puerto Rico Chapter

    Whether you’re in hospitality sales, marketing, revenue management, general management, a student, or professor, by becoming a member of the HSMAI Puerto Rico Chapter, you will have access to a variety of tools, as well as a vast network of industry professionals.

    Learn more

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