HSMAI PUERTO RICO NEWS

Welcome to HSMAI Puerto Rico

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners. As the industry’s leading advocate for intelligent, sustainable hotel revenue growth, HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our educational and networking events!

HSMAI Puerto Rico Marks 3rd Anniversary and Announces the 1st Annual R.O.A.R. Awards with the Introduction of the Raúl Bustamante Industry Icon Award

The Hospitality Sales and Marketing Association International (HSMAI) Puerto Rico Chapter proudly celebrated its third anniversary, a milestone that reflects its growing role in strengthening the island’s hospitality and tourism industry. Since its inception, HSMAI Puerto Rico has grown into a vital platform for education, networking, and professional recognition, empowering hospitality professionals and positioning Puerto Rico as a destination aligned with global best practices.

The anniversary celebration, held on September 18 at The Royal Sonesta San Juan, brought together leaders from across the sector to reflect on the chapter’s accomplishments and to unveil the upcoming 1st Annual R.O.A.R. Awards. More than a recognition program, the R.O.A.R. Awards represent HSMAI Puerto Rico’s mission in action: to highlight excellence, inspire innovation, and celebrate the individuals and organizations driving the future of hospitality on the island.

A highlight of the evening was the announcement of the Raúl Bustamante Industry Icon Award, a distinction created to honor one of Puerto Rico’s most influential hospitality leaders. With more than four decades of service, Raúl Bustamante has played a pivotal role in elevating Puerto Rico as a premier travel destination. Currently General Manager of the Royal Sonesta San Juan and Chairman of Discover Puerto Rico’s Board of Directors, his career spans leadership positions at the Puerto Rico Hotel & Tourism Association, Caribe Hilton, and Conrad Condado Plaza. Known for mentoring future leaders and consistently raising industry standards, he has been recognized multiple times as “Hotelier of the Year.” This award, bearing his name, will be reserved for those who embody the same vision, integrity, and commitment to excellence.

“At HSMAI Puerto Rico, we take immense pride in celebrating the professionals who transform our industry with their dedication and talent. The R.O.A.R. Awards not only highlight effort but also honor the extraordinary impact these leaders create every day. Recognizing their ‘Return on Amazing Results’ is our way of applauding the excellence and commitment that make our Island’s hospitality truly unique.” Janid Ortiz, Managing Director, HSMAI Puerto Rico

The R.O.A.R. Awards “Return on Amazing Results” will spotlight individuals and organizations whose innovation, leadership, and measurable contributions are redefining hospitality in Puerto Rico. Categories include:

The Closer – Celebrating dealmakers who drive high-value results.
The Brand Whisperer – Honoring visionaries in branding and storytelling.
The Trendsetter – Recognizing bold innovators who reshape the industry.
The ROI Rockstar – Awarding professionals who maximize profitability and success.
The Catalyst – Highlighting changemakers who inspire transformation and growth.
The Experience Maker – Celebrating creators of extraordinary guest experiences.

Nominations will officially open soon, with full details to be announced at a later date. We encourage industry professionals to stay connected and take this opportunity to join our growing community.

We are the proud winners of the 2024 Frank W. Berkman Best of the Best Awards in the Communications/Marketing, Small Chapters, category!

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Become a Member

Join the HSMAI Puerto Rico Chapter

Whether you’re in hospitality sales, marketing, revenue management, general management, a student, or professor, by becoming a member of the HSMAI Puerto Rico Chapter, you will have access to a variety of tools, as well as a vast network of industry professionals.

Learn more

Puerto Rico Chapter Events

UPCOMING EVENTS

NEW DATE! Join us for our first Breakfast of Champions of 2026 with Bob Anderson!!

In today’s digital-first hospitality landscape, technology is essential — but human connection remains irreplaceable. Join HSMAI Puerto Rico and guest speaker Bob Anderson for an interactive 2-hour session designed to help hospitality sales professionals master the balance between innovation and authenticity.

Discover how to:

Redefine the meaning of High-Touch through neuroscience-based selling and emotional connection.
Use High-Tech tools more effectively — without falling into the “shiny object” trap.
Build a Hybrid Sales Model that blends data, empathy, and strategy to boost conversions and personal growth.
Expect actionable insights, lively discussion, and a renewed confidence in your ability to connect, sell, and lead in a fast-evolving industry.

Thursday, March 5, 2026
Hyatt Centric San Juan - Isla Verde
9:00 am-10:00 am Breakfast, 10:00 am - 12:00 pm Workshop

HSMAI Members $50
Non-Members $75
Table of 5 Members $200
Table of 5 Non-Members $300

Register Now: High-Touch in a High-Tech World Tickets, Thu, Mar 5, 2026 at 9:00 AM | Eventbrite