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Welcome to HSMAI Puerto Rico

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners. As the industry’s leading advocate for intelligent, sustainable hotel revenue growth, HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our educational and networking events!

We are over the moon! We are the proud winners of the 2024 Frank W. Berkman Best of the Best Awards in the Communications/Marketing, Small Chapters, category!

CHDM Review Course and Certification Exam Participants

Upcoming Americas Region Events

Hotel Revenue Optimization Essentials

Sep 9
Hotel Digital Marketing Essentials

Sep 16
Hotel Revenue Optimization Essentials

Nov 11

Puerto Rico Chapter Social Media

HSMAI Quick Links

HSMAI Main Site
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Knowledge Center

Puerto Rico Chapter Events

UPCOMING EVENTS

1st Annual R.O.A.R Awards & 3rd Anniversary Celebration

September 18, 2025
1pm-9pm
The Royal Sonesta San Juan

Join us for a significant milestone as we commemorate the 3rd anniversary of the HSMAI Puerto Rico Chapter with the first-ever HSMAI R.O.A.R. Awards!

R.O.A.R., which stands for Return On Amazing Results, is designed to recognize the game-changers who elevate the hospitality industry through innovation, leadership, and measurable impact. This inaugural edition of the awards marks the beginning of an annual tradition, celebrating excellence while fostering deeper collaboration within our industry network and partners.

We invite you to be part of this exciting celebration—where achievements are honored, partnerships are strengthened, and the future of hospitality is shaped.

Are you ready to R.O.A.R.?

SUBMIT YOUR NOMINATIONS BY AUGUST 1ST: tiny.cc/ROARAWARDS

Breakfast of Champions: Sales & Voice Automation and SEO Trends

August 6, 2025
8am-12pm
Hyatt Place Bayamón

In this session, Lopito Ileana & Howie's Chief Digital Officer, Josván Pérez will break down the fundamentals of Artificial Intelligence and its growing impact on the tourism and marketing industries. Designed for non-technical professionals, the talk offers a practical introduction to AI, followed by an interactive live demo where the audience can “ask AI” in real time. Josván will also explore how AI is transforming SEO, digital marketing, and customer interactions through sales and voice automation.

In this session, Josván will break down the fundamentals of Artificial Intelligence and its growing impact on the tourism and marketing industries. Designed for non-technical professionals, the talk offers a practical introduction to AI, followed by an interactive live demo where the audience can “ask AI” in real time. Josván will also explore how AI is transforming SEO, digital marketing, and customer interactions through sales and voice automation. The session will close with an open Q&A if time allows it.