hsmai missouri chapter

The Missouri Chapter was founded in 1953 and represents the state of Missouri and eastern and southern Illinois markets. We currently have over 50 professional, faculty and student members, as we continue to grow as an organization. Our cornerstones are education and community involvement. We primarily host our educational sessions, speaker luncheons, and networking events quarterly. Our chapter believes strongly in stewardship and therefore remains a huge advocate of community partnerships within the industry and St. Louis community. 

To stay ahead in this business, you need a new pool of resources. Membership brings access to a world of resources, including industry news and trends, sales and marketing research, business development tools and much more.


To be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality. HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. 

RO2WIN - Revenue Optimization e-Course

The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals,that trains a team to optimize every opportunity to increase hotel revenue.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.

hsmai sales2win

The Sales2Win Select Service Course for General Managers and Directors of Sales has been designed to address local market selling activities for leaders who have alimited number of hours to sell each week. We believe this great learningexperience can enhance your long-term career skills and make you an even morevaluable asset to your organization—because you'll become skilled at protectingand growing your company's revenues.

HSMAI University is offering a series of self-paced online training programs for sales professionals who are looking to evolve into better business people who take a more strategic and consultative approach toward customer interactions. Sales2Win will include distinct, in-depth sales education programs beginning with Account Management. The next components to be offered will be Select Service Selling for General Managers and Sports Sales. Other components planned include Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.

Please Click Here  for more information

upcoming chapter events

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Upcoming Americas Region Events



HSMAI is All about You


new member spotlight

Join us in welcoming the following new members

to the HSMAI Missouri family:

Laurie Williams | The Tiger Hotel

renewing member spotlight

Thank You to the following renewing members
of the HSMAI Missouri family:

Brian Hall | Explore St. Louis

Yoshimasa (Nancy) Kageyama, PhD | Missouri State University

membership benefits

Please CLICK HERE for a copy of our
Member Benefits presentation