Welcome to HSMAI Mid South, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.


  • 2019 Auction & Dinner-October 25th

    Hospitality Sales and Marketing Association
    International (HSMAI) Mid-South Chapter is
    excited to announce our 12th Annual
    Chinese Auction & Dinner! This event is always a
    sell-out, so mark your calendars and make
    reservations NOW to attend this fun and
    exciting event!
    What is a Chinese Auction?
    Each attendee receives a list of auction
    items and a numbered bid paddle. Items are
    named and each attendee interested in that
    item will toss a quarter into a bucket on the
    center of the table and hold their numbered
    auction paddle in the air. The auctioneer
    calls out the numbers that are raised. The last
    number called by the auctioneer at the
    sound of a gong wins the prize. Attendees
    can bid on great items starting at $1. The
    fast-paced dinner event allowing guests to
    bid on auction items valued from $10- $500+.
    Also included is a silent auction!
    How can you help?
    The success of this event depends on you!
    Please consider donating an auction item
    (ex. Vacation/airline packages, art pieces,
    gift items, attractions tickets, gift baskets,
    dining certificates, etc.) You may also
    purchase a table sponsorship for what is sure
    to be a spectacular night. You, your donation
    and sponsorship will be listed in all event
    programs. Proceeds support the Memphis
    Child Advocacy Center, STAX Academy, the
    HSMAI Mid-South Student Scholarship Fund,
    and various chapter activities. This is your
    opportunity to be a part of this special
    evening of networking and fun while
    supporting outstanding charitable causes
    and gaining exposure for your company.
    Your generosity will be tremendously
    appreciated by the Mid-South Chapter!

chapter events

Upcoming Americas Region Events





HSMAI Mid-South's 12th Annual Auction & Dinner
Holiday Inn University of Memphis
Make plans now to attend this fun & exciting event. This event is
ALWAYS a sell-out so mark your calendars now!!
Auction items include: Airline tickets, Overnight Hotel Stays,
Restaurant Gift Cards, Yoga, Golf, Jewelry, Furniture, Art & MORE!!
A look back at HSMAI Mid-South's Chinese Auction through the years...




Fuel your revenue management future with this fast-paced one-day program from the Hospitality Sales & Marketing Association International (HSMAI), producer of the annual industry-leading Revenue Optimization Conference (ROC).  https://images.magnetmail.net/images/clients/HSMAI/squarejan.jpg

Coming to Loews Vanderbilt Hotel Nashville August 10, HSMAI's ROCET (Revenue Optimization Continuing Education & Training) will deliver tactical, strategic, and leadership insights for hotel revenue managers. Recommended also for the full hotel executive team to help develop a collaborative total hotel revenue strategy.

ROCET will feature Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management Limited, Chris Crenshaw, CRME, Vice President, Strategic Development, STR, and Mark Lomanno, Partner & Senior Advisor, Kalibri Labs.

Agenda highlights include sessions on:

» Trends in the Market

» A Tactical Perspective: Forecast Accuracy

» A Strategic Perspective: Total Revenue Management

» A Leadership Perspective: Data Visualization

» Demystifying the Digital Marketplace

Attendees will also have an opportunity to network with their colleagues and leading industry solution providers.

Learn More and Register Today!

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City Partners

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new member spotlight

Join us in welcoming the following new members
to the HSMAI Mid-South family:

Amanda Herrmann, University of Memphis
Kavien Boyd, University of Memphis
Venterriun Taylor, University of Memphis
Michael Watkins, University of Memphis

We are excited to have you as part of HSMAI Mid-South!!!

Thank you to HSMAI Mid South Sponsors