Welcome to HSMAI Mid South, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.


  • MMHLA & HSMAI Mid South join forces

    MMHLA & HSMAI Mid South are joining forces moving into 2021. Our events will be co-hosted to better serve our members!
    SAVE THE DATE~Our first joint monthly membership meeting will be via ZOOM on Tuesday, January 26th at 2pm where Memphis Tourism will share updates on the Renasant Convention Center.
    Follow HSMAI Mid South on Facebook and LinkedIn or check you email for event invite/details.
  • HSMAI Lunch & Learn with Pinkowski & Co

    Join us for our HSMAI January meeting at lunchtime on Tuesday, January 12th with special guests Chuck Pinkowski & Gloria McCollum. They will be sharing a brief market overview including changes to the downtown area, rooms in the pipeline, and an updated crystal ball look at the Memphis market and projected ramp up timeline.
    There is no need to register, just join us on Zoom!
    Meeting ID: 857 7448 8009
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    Meeting ID: 857 7448 8009
    Find your local number: https://us02web.zoom.us/u/k1LxL956o

chapter events

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Please see our updated calendar of events for the most recent information regarding HSMAI Mid South Chapter programs during the pandemic.

COVID-19/Coronavirus UPDATE January 2021

All HSMAI Mid South Chapter in person programming has been postponed.  Please follow us on facebook or LinkedIn for our most up to date virtual programming opportunities. The safety and security of our members is our top priority.  We look forward to seeing you in person soon!!



Fuel your revenue management future with this fast-paced one-day program from the Hospitality Sales & Marketing Association International (HSMAI), producer of the annual industry-leading Revenue Optimization Conference (ROC).  https://images.magnetmail.net/images/clients/HSMAI/squarejan.jpg

Coming to Loews Vanderbilt Hotel Nashville August 10, HSMAI's ROCET (Revenue Optimization Continuing Education & Training) will deliver tactical, strategic, and leadership insights for hotel revenue managers. Recommended also for the full hotel executive team to help develop a collaborative total hotel revenue strategy.

ROCET will feature Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management Limited, Chris Crenshaw, CRME, Vice President, Strategic Development, STR, and Mark Lomanno, Partner & Senior Advisor, Kalibri Labs.

Agenda highlights include sessions on:

» Trends in the Market

» A Tactical Perspective: Forecast Accuracy

» A Strategic Perspective: Total Revenue Management

» A Leadership Perspective: Data Visualization

» Demystifying the Digital Marketplace

Attendees will also have an opportunity to network with their colleagues and leading industry solution providers.

Learn More and Register Today!

Social Network


» Agenda

» Registration

» Speakers

» Partnership


Series Partners



Content Partner



City Partners

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new member spotlight

Join us in welcoming the following new members
to the HSMAI Mid-South family:


We are excited to have you as part of HSMAI Mid-South!!!

Thank you to HSMAI Mid South Sponsors