Career Development

HSMAI Certification:

The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.

HSMAI introduced certification for hotel sales professionals nearly thirty years ago. Today HSMAI offers training and certification in several disciplines, including sales, revenue management, business acumen, and the newest, digital marketing.


CRME: Certified Revenue Management Executive

The Certified Revenue Management Executive certification, offers you the chance to confirm your knowledge, experience, and capabilities in the field of revenue management.


The CRME designation is recognition that you are:

  • A professional in the field of revenue management and clearly conversant with its intricacies and importance
  • Competent to develop an infrastructure to support revenue management within the framework of an organization
  • Able to maximize revenue opportunities and optimize profits by managing revenue
  • Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
  • Proficient at the art and science of revenue management

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CHSE: Certified Hospitality Sales Executive

HSMAI is proud to offer, in association with Master Connection Associates (MCA), the Certified Hospitality Sales Executive (CHSE) Certification, and encourages individuals working in sales in the hospitality industry, if they meet the minimum qualifications, to make the decision today to get certified!

Certification demonstrates to the world your high level of performance, abilities, and expertise in your field, and the process of becoming certified as a CHSE includes learning experiences that will be valuable to both you and your employer.

Additionally, your adoption of the CHSE Code of Ethics is an important signal to your customers that they can rely on your integrity and professionalism.

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CHBA: Certified in Hospitality Business Acumen

HSMAI has partnered with REDGLOBAL to develop an online training and professional certification course in business acumen that is relevant, respected, and recognized. The CHBA (Certified in Hospitality Business Acumen) course content has met these criteria for over 4,000 professionals in live events in 40 countries.

This four-week online course leading to a CHBA Certification requires applicants to commit to a minimum of four hours per week and to take the examination in the fifth week. It encompasses eLearning, Simulation, and Web Conferencing, and can be done entirely online at an individual’s own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing, staffing and renovations in a live simulated competitive set environment over a 12-month business cycle.

This certification is appropriate for, but not limited to, a Managing Director, Asset Manager, General Manager, Vice President or Director of Sales, Director of Marketing, Operations Department Head, Sales Manager, Convention Services Manager, Account Executive, Director of Revenue Management or Revenue Manager.

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                       Click Here to View All Available Certifications