hsmai missouri chapter

The Missouri Chapter was founded in 1953 and represents the state of Missouri and eastern and southern Illinois markets. We currently have over 50 professional, faculty and student members, as we continue to grow as an organization. Our cornerstones are education and community involvement. We primarily host our educational sessions, speaker luncheons, and networking events quarterly. Our chapter believes strongly in stewardship and therefore remains a huge advocate of community partnerships within the industry and St. Louis community. 

To stay ahead in this business, you need a new pool of resources. Membership brings access to a world of resources, including industry news and trends, sales and marketing research, business development tools and much more.


To be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality. HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. 

RO2WIN - Revenue Optimization e-Course

The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals,that trains a team to optimize every opportunity to increase hotel revenue.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.

2018 HSMAI Missouri Hospitality Awards


HSMAI Missouri is proud to once again honor hospitality professionals from our area during the 2018 HSMAI Missouri Hospitality Awards Celebration, in conjunction with the Explore St. Louis Annual Meeting and Hospitality Heroes program on Thursday, September 13, 2018 from 11:30am - 1:30pm at America's Center
Recognition is a powerful motivating force and this is your chance to nominate the most deserving members of your team, as well as outstanding members of the St. Louis hospitality community. There is no cost to enter and you do not need to be a member of HSMAI!  Simply select from the categories below considering outstanding accomplishments over the past year, complete a brief online application, and your nomination is underway!
Innovator Award:  individual or team that introduced a new and revolutionary approach to selling St. Louis that was both creative and effective.
Maestro Award:  an individual who coordinates and unites the efforts of many in moving their organization forward.
Culinary Creator Award:  best new food and/or beverage concept introduced during the prior year. 
Attraction Award:  best new or improved attraction in the region during the prior year.
A Friend of Hospitality Award:  a partner outside of the industry who has demonstrated unwavering support for the hospitality industry.
Marketing Maven Award:  best new integrated marketing campaign using a unified theme introduced by the member of the tourism/hospitality community.
Submitting a nomination is easy.  Just complete the online nomination form (link below).




AUGUST 22, 2018 AT 5:00pm

CLICK HERE for Nomination Form

upcoming chapter events

Upcoming Americas Region Events



HSMAI is All about You


new member spotlight

Join us in welcoming the following new members
to the HSMAI Missouri family:

Sue Hagin | Hotel Saint Louis
Matthew Teck | Residence Inn by Marriott - St. Louis Galleria

renewing member spotlight

Thank You to the following renewing members
of the HSMAI Missouri family:

Brett Apter  | Midas Hospitality

Danette Beaver  | Midas Hospitality

Morgan Bilek  | Midas Hospitality

Amy French  | Midas Hospitality

Lucinda Fryman  | Midas Hospitality

Kurt Furlong  | Midas Hospitality

Michelle Gubser  | Westin St. Louis

Jimmy Hill  | Midas Hospitality

Joni Marren  | Midas Hospitality

Sarah Matarazzi  | Midas Hospitality

Jake Neubauer  | Midas Hospitality

Robyn Niedringhaus  | Residence Inn/Fairfield Inn & Suites St Louis - Westport

Joanie Ohlms  | Greater Saint Charles Convention and Visitors Bureau

Leann Weaver  | Midas Hospitality

membership benefits

Please CLICK HERE for a copy of our
Member Benefits presentation