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Welcome to HSMAI Southern Colorado, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.

Fuel your revenue management future with this fast-paced one-day program from the Hospitality Sales & Marketing Association International (HSMAI), producer of the annual industry-leading Revenue Optimization Conference (ROC). Coming to Orlando, Chicago and Washington, DC, in 2015, HSMAI's ROCET (Revenue Optimization Continuing Education & Training) will deliver tactical, strategic, and leadership insights for hotel revenue managers.

2015 Dates and Locations:

· November 2, Washington, DC, Cambria Hotel & Suites
· November 4, Orlando, FL, Loews Royal Pacific at Universal Orlando
· November 6, Chicago, IL, AC Hotel

ROCET will feature Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management Limited, Kelly McGuire, Ph.D., executive director, Hospitality and Travel Global Practice, SAS Institute Inc., and leading industry experts from TravelClick, STR, and local convention and visitors' bureaus.

Agenda highlights include sessions on:

» Trends in the Market

» Forecast Accuracy

» Pricing in a Social World: A Practical Guide for Revenue Managers

» Data Visualization: Telling Your Story for Maximum Impact

» Transcendent Optimizations (aka Advances in Total Revenue Management)

Attendees will also have an opportunity to network with their colleagues and leading industry solution providers.

Thank you to the renewing members
of the HSMAI Southern Colorado family:

Pepper Dombroski | The Broadmoor
Andre Gutierrez | The Broadmoor
Dana Kahlhamer | Hotel Elegante' Conference & Event Center
Laurie Meacham, CMP | The Broadmoor
Kathryn Villeneuve | The Broadmoor
Jeremy Wilson | The Broadmoor