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HSMAI membership connects you to the largest network of sales, marketing, and revenue optimization professionals in the world. With local, national, and international connections, HSMAI connects you with the thought leaders you need and the connections you want to fuel personal and business opportunities.  Plus, members receive customer market and business knowledge from HSMAI programs and publications to build your business strategy and opportunities.



HSMAI provides a powerful channel for learning -- from peers at local market events, to thought leaders at national conferences, to online resources. HSMAI members have access to a storehouse of industry knowledge through HSMAI University online learning programs and archives, and the HSMAI Foundation Knowledge Center, a clearinghouse of the best articles, white papers, presentations, tools, and trend reports curated from HSMAI and industry experts sources. 




Nearly 30 years ago, HSMAI introduced certification for hotel sales professionals. Today, we offer training and credentialing in several disciplines, including revenue management, business acumen, and digital marketing.

HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company, the more you can improve its bottom line, and the better you can position your career.



New Member Spotlight

Join us in welcoming the following new members to the HSMAI Wisconsin family: 

New Members
Matt Peschke - Marcus Hotels & Resorts

Eric Prucha - Marcus Hotels & Resorts

Denise Pedersen - Destination Madison

Karen Niffenegger - Hotel Goodwin

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