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  • Demystifying The Google Machine

    Aug 18
    presented by Dan Wacksman, CHDM, CHBA - Principal - Sassato, LLC A recent study found that over 90% of peoples' online experiences begin on a search engine, and Google has over a 90% share of the search engine market. Suffice to say that Google is an extremely important part of any hotel's marketing strategy. Google is constantly changing their approach and the names of its programs, and it can be very confusing. This session attempts to demystify "The Google Machine." We will review SEO vs. SEM, the latest algorithm updates, zero-click search, Google My Business (GMB), meta-search, Google Ads (formerly ad words), Property Promotion Ads (PPA) and more. Even if you are not responsible for marketing, this session will help you learn how google works and how hotels can utilize and optimize on Google. CLICK HERE to register