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  • The Human Brand: Building Guest Loyalty

    Jan 9
    Tuesday, January 9, 2018 Registration and Networking 11:30 a.m. Lunch 12:00 p.m. to 1:30 p.m. ? Join us for HVCB"s Membership luncheon HSMAI Hawaii Chapter Members will receive member pricing. Whether you are in Sales, Customer Service, Frontline or back of the house this is a truly relevant topic in our daily lives! The HUMAN Brand: Building Guest Loyalty in the Digital Age presented by Chris Malone - Managing Partner of Fidelum Partners People everywhere describe their relationships with companies and brands of all kinds in deeply personal ways. What's actually going on in our brains when we make these judgments? Through his original research on over 100 companies and brands in eight countries, guest loyalty expert Chris Malone shows that we relate to companies, brands and even websites in the same way that we naturally perceive, judge, and behave toward one another - on the basis of their warmth and competence. The implications of this are enormous, because many widely accepted travel and hospitality practices are completely at odds with our natural triggers of engagement, trust and loyalty. Once exposed to these insights, attendees will be inspired to challenge conventional wisdom and change the way they serve and interact with guests. Halekulani Hau Terrace 2199 Kalia Rd Honolulu, HI 96815 (Complimentary valet parking) Pricing $45.00 - HVCB Members $45.00 - Partners (HSMAI Hawaii Members) $55.00 - Non-HVCB Members Space is limited. Register today. Deadline is January 4, 2018. No refunds after this date