10:45 | Log into Webinar 11:00am - 12:00pm | Webinar ? Traveler’s
Path to Purchase
View this COMPLIMENTARY
webinar from your office!
The “Travelers Path to Purchase” is a study conducted by
comScore, in partnership with Expedia, to determine traveler shopping behaviors
during the 45 days prior to making a travel purchase. The study explores
the traveler’s path to purchase from inspiration, to research and
consideration, to booking. Its original version was conducted for the US
in 2013, has been reviewed and updated multiple times, and the 2016 version
includes the US, Canada, and The UK.