As senior vice president of sales, revenue management and digital strategies, Leticia is responsible for the development and implementation of all sales, revenue management and digital strategy efforts at the national, regional and property levels. She also focuses on maximizing total hotel revenue while building a sales culture that promotes staff development and retention, new hotel openings, hotel repositioning and re-branding.
Prior to joining the company, Leticia was regional director of sales and marketing for Hersha Hospitality Management Corporation where she was responsible for hotels in Washington, D.C., Virginia, Maryland, North Carolina and Michigan. Leticia also worked for such prestigious hotel companies as Kimpton Hotels and Resorts, Crestline Hotels and Resorts, Remington Hotels and Resorts, Interstate Hotels and Resorts, Loews Corporation, and Hospitality Partners. She has more than twenty-two years of experience in the hospitality industry. In addition to working with numerous independent hotels, she also has worked with such brands as Hilton, Marriott, Starwood, Hyatt, Intercontinental Hotel Group, Kimpton, Loews and Choice. Her specialties include sales, marketing, catering, revenue management, e-commerce and hotel operations.
Leticia obtained her Bachelor of Science in Legal Studies with a minor in Business Law and Public Policy from the University of Maryland. She currently is pursuing a Master's of Professional Studies in Hospitality Management at Georgetown University.