Pandemic Experiences: DoubleTree by Hilton Washington DC’s Armand Thelen

By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI)

Even though the DoubleTree by Hilton Hotel Washington DC–Silver Spring in Silver Spring, Maryland, hasn’t reopened yet, the hotel’s director of sales and marketing, Armand Thelen, BBA, CHDM, CHSE, has been working harder than ever since the start of the pandemic. He has taken on work supporting property maintenance, managing client engagement, and even doing administrative tasks in addition to his regular duties. Recently, he talked to HSMAI about that experience, including some of the positive developments that have come out of the situation. Read more


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For 63 years the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations.

The focus of the 2020 HSMAI Adrian Awards will be on Best Practices, Innovation and Community in categories related to work done in response to the coronavirus crisis, with streamlined entry, lower costs, and a later deadline to allow recognition of more great work. The Adrian Awards will gather and share these best practices and innovations that empower recovery in new and traditional categories.

The 2020 Adrian Awards Competition Four Focus Categories:

Corporate Social Responsibility
Crisis Communications/Management
Recovery Strategies
Talent and Leadership Development: An HSMAI Foundation Honor

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Entries will also be accepted in 20 select Adrian Awards categories for pre-crisis marketing efforts.

Entries will be accepted October 1, 2020 through December 1, 2020

For more information visit Adrian Awards 

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In each issue of Insights, HSMAI features articles from its Global Coronavirus Resources Center. This resource is an accumulation of HSMAI insights, customer insights, and tools for hospitality professionals who are navigating the changing industry landscape during the COVID-19 pandemic. As part of this initiative, HSMAI has produced six Confronting Coronavirus Webinars that provide thought leadership on how hospitality sales, marketing, and revenue optimization professionals can overcome challenges and prepare for what is ahead. All six webinar recordings are now available online.

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