This Week's Point of View


HSMAI PERSPECTIVE: Choosing to Be Part of the Solution
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

As Black Lives Matter protests continue across the country and around the world, hotel companies haven’t been quiet about voicing their support. I’d like to think it goes without saying that HSMAI joins these industry leaders in rejecting racism and intolerance, but at a time like this, that’s not good enough: HSMAI rejects racism and intolerance, and demands that Black people everywhere be treated with justice, equity, and respect.

Where we go from here is up to each of us individually, but we all must choose to be part of the solution. Certainly, our industry has a role to play in condemning exclusionary practices and fostering diversity and inclusion. We can begin by confronting the industry’s shameful past of exclusion and segregation, which necessitated the creation of resources for Black travelers such as The Negro Motorist Green Book; respecting the significant progress we have made since then; and acknowledging that we still have much further to go.  Read more

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Ellen Wilson, Managing Director

HSMAI Hospitality Heroes

Given the unique current landscape of hospitality and travel and the emergence of extraordinary leaders, HSMAI has chosen to create this new recognition program which will supplement the HSMAI Adrians 2020 competition. Regardless of the circumstances, heroes rise to meet the occasion.

Nominate the industry professionals you think deserve recognition for their efforts to take a leadership position, champion a cause, or create a program that has directly benefited industry workers, medical personnel, first responders, or communities impacted by the coronavirus pandemic. Tell us why they exhibit qualities of creativity and perseverance that make them Hospitality Heroes.

Nominations will be reviewed by a panel of Adrian judges and selected Heroes will be honored weekly online from June through September, as well as at the 2021 Adrian Awards celebration. Please complete the nomination form here for someone you think deserves to be recognized and share the link with others in your network:


Members Corner

 Special HSMAI Member Benefit - Free Access to Resources to Upskill, Re-Skill and Stay Skilled

A Special Benefit for HSMAI Members The more you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
Written by hoteliers for hoteliers, these books are the study guides for the Certified Revenue Management Executive (CRME) certification and the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CRME and the CHDM and what they can bring to you and your organization. Read more...



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In each issue of Insights, HSMAI features articles from its Global Coronavirus Resources Center. This resource is an accumulation of HSMAI insights, customer insights, and tools for hospitality professionals who are navigating the changing industry landscape during the COVID-19 pandemic. As part of this initiative, HSMAI has produced six Confronting Coronavirus Webinars that provide thought leadership on how hospitality sales, marketing, and revenue optimization professionals can overcome challenges and prepare for what is ahead. All six webinar recordings are now available online.

As a united community, HSMAI remains hospitality strong. HSMAI is proud to provide unparalleled education, thought leadership, and encouragement for hospitality sales, marketing, and revenue optimization professionals before, during, and after the coronavirus pandemic.

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