This Week's Point of View

Conversation_dialog_boxes.pngHSMAI PERSPECTIVE: Continuing the Conversation
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

Last month, I committed HSMAI to the fight for diversity, inclusion, and antiracism in the hospitality industry. A new report from Castell Project — a nonprofit organization whose mission is “to see women in more than one of every three positions at all levels of hospitality industry leadership and ownership” — shows just how much work we have to do. According to Black Representation in Hospitality Industry Leadership 2020, while 18.8 percent of people working in hospitality are Black, just 1.5 percent of hospitality professionals in director positions or higher at the corporate/above-property level are Black. And the numbers get worse the farther up you go, with Black hospitality professionals representing just 0.9 percent of CEOs and 0.7 percent of c-suite positions.
Castell’s Peggy Berg broke things down for me further, tabulating the numbers for sales, marketing, and revenue optimization. Again, it’s grim. Among the 630 hotel companies that Castell reviewed, only 2.1 percent of all sales and marketing professionals at the corporate/above-property level are Black; 0.3 percent working at the director level or above are Black. Similarly, 3.4 percent of all revenue optimization professionals are Black, while 1.7 percent working at the director level or above are Black.  Read more...

For more information contact:

Ellen Wilson, Managing Director

HSMAI Hospitality Heroes

Given the unique current landscape of hospitality and travel and the emergence of extraordinary leaders, HSMAI has chosen to create this new recognition program which will supplement the HSMAI Adrians 2020 competition. Regardless of the circumstances, heroes rise to meet the occasion.

Nominate the industry professionals you think deserve recognition for their efforts to take a leadership position, champion a cause, or create a program that has directly benefited industry workers, medical personnel, first responders, or communities impacted by the coronavirus pandemic. Tell us why they exhibit qualities of creativity and perseverance that make them Hospitality Heroes.

Nominations will be reviewed by a panel of Adrian judges and selected Heroes will be honored weekly online from June through September, as well as at the 2021 Adrian Awards celebration. Please complete the nomination form here for someone you think deserves to be recognized and share the link with others in your network:


Members Corner

 Special HSMAI Member Benefit - Free Access to Resources to Upskill, Re-Skill and Stay Skilled

A Special Benefit for HSMAI Members The more you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
Written by hoteliers for hoteliers, these books are the study guides for the Certified Revenue Management Executive (CRME) certification and the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CRME and the CHDM and what they can bring to you and your organization. Read more...



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In each issue of Insights, HSMAI features articles from its Global Coronavirus Resources Center. This resource is an accumulation of HSMAI insights, customer insights, and tools for hospitality professionals who are navigating the changing industry landscape during the COVID-19 pandemic. As part of this initiative, HSMAI has produced six Confronting Coronavirus Webinars that provide thought leadership on how hospitality sales, marketing, and revenue optimization professionals can overcome challenges and prepare for what is ahead. All six webinar recordings are now available online.

As a united community, HSMAI remains hospitality strong. HSMAI is proud to provide unparalleled education, thought leadership, and encouragement for hospitality sales, marketing, and revenue optimization professionals before, during, and after the coronavirus pandemic.

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