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5 Things to Know About HSMAI Vanguard Honoree Cindy Estis Green

‘It was creating systems that had never existed before, and it was not something I ever thought I would do.’

Cindy Estis Green grew up in a hospitality-adjacent business, working at her family’s sleepaway summer camp, but it wasn’t until she worked for an actual hospitality company during college that she started thinking it might be a career. She’d started out as a human development and family studies major at Cornell University only to transfer into the school’s hospitality program during her sophomore year. “The economy wasn’t so great and everybody in the hotel school was getting multiple job offers,” Estis Green said in a recent interview with HSMAI, “so it sounded like a good idea to me. And it sounded interesting.” Read more...

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In each issue of Insights, HSMAI features articles from its Global Coronavirus Resources Center. This resource is an accumulation of HSMAI insights, customer insights, and tools for hospitality professionals who are navigating the changing industry landscape during the COVID-19 pandemic. As part of this initiative, HSMAI has produced six Confronting Coronavirus Webinars that provide thought leadership on how hospitality sales, marketing, and revenue optimization professionals can overcome challenges and prepare for what is ahead. All six webinar recordings are now available online.

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