HSMAI PERSPECTIVE: Tackling the Talent Crisis, One Step at a Time

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) 

By now, none of us are strangers to one of the biggest challenges we’re currently facing in the hospitality industry: recruiting and retaining good talent. We are in the people business and making sure we provide the best experiences for guests starts with making sure we have a strong (and happy) team in place to drive business forward.  

HSMAI and the HSMAI Foundation are dedicated to providing resources that inform our members about industry talent trends and help guide actions that assist in hiring, retaining, and developing team members. This year, the Foundation released the State of Hotel Sales, Marketing, and Revenue Optimization Talent: 2020-2021 special report, which identifies the macro trends on how the pandemic impacted where we are today and features insights on where we go from here. Read more...

Members Corner

Welcome to Our New & Returning Members

 Zachary Evans, James Madison University

Scott Keena, Placemakr Hotel

Dawn Lee, Kimpton Hotels & Restaurants


Being a member of HSMAI is all about connections.
We connect you to peers and colleagues, education and networking, and trends and insights, curated just for you.
We connect you to the community of hospitality sales, marketing, and revenue optimization
regionally, nationally, and internationally. 

Thank You to Our Sponsors

Thank You Platinum Partners

Thank You to Event and Networking Sponsors



Key Links


In each issue of Insights, HSMAI features articles from its Global Coronavirus Resources Center. This resource is an accumulation of HSMAI insights, customer insights, and tools for hospitality professionals who are navigating the changing industry landscape during the COVID-19 pandemic. As part of this initiative, HSMAI has produced six Confronting Coronavirus Webinars that provide thought leadership on how hospitality sales, marketing, and revenue optimization professionals can overcome challenges and prepare for what is ahead. All six webinar recordings are now available online.

As a united community, HSMAI remains hospitality strong. HSMAI is proud to provide unparalleled education, thought leadership, and encouragement for hospitality sales, marketing, and revenue optimization professionals before, during, and after the coronavirus pandemic.


hsmai quicklinks