Survey: U.S. drive-to travel trend continues in ’21

The Travel Technology Association (Travel Tech) has released new polling data from a survey of more than 2,000 individuals in the U.S. on travel preferences in 2021. The data reveals travelers value a wide array of travel options that facilitate easy planning and booking and prioritize safety as travel is expected to boom this year.

The reports key findings for travel this year:

• 80% of respondents said they are likely to travel
• 76% of consumers are likely to travel once they receive the vaccine
• 57% of consumers are likely to attend a live event like a concert or sporting event if open and available
• 74% of consumers are likely to visit an outdoor attraction, such as a theme park or a national/state park
• 62% of travelers plan on using an online travel agency or metasearch platform to search and book travel

Enthusiasm for short-term rentals

• Nearly 75% of consumers who are very likely to travel believe short-term rentals provide a valuable alternative to other lodging options when considering travel priorities like safety precautions
• One-third of travelers plan on staying at a short-term rental

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