HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).

IT’S IMPORTANT BECAUSE …

Global distribution systems (GDS) enable transactions between hotels and travel agencies, giving them 24-hour access to live inventory and rates. They provide hotels global reach for relatively low costs.

To optimize your GDS-produced revenue — as well as the potential for revenue — audit your hotel’s information in every GDS where it appears. Ensure that content is up-to-date and consistent across the GDS.

STEP BY STEP
The following best practices by content type are a helpful guide:

1. Photography Requirements and Details

• Up to 25 pictures can be displayed in the GDS/ODD channel in the highest possible resolution.
• Maximum of seven photos for each room type (the photos should show distinct differences in the room types).
• Resolution of photos should be 300 dpi.
• To resize images, consider using a free image editor such as PicResize or Pixlr.

2. Property Description

• The hotel description serves as the opening statement to a travel agent utilizing the GDS to sell your hotel and Read more...