HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).
IT’S IMPORTANT BECAUSE …
Global distribution systems (GDS) enable transactions between hotels and travel agencies, giving them 24-hour access to live inventory and rates. They provide hotels global reach for relatively low costs.
To optimize your GDS-produced revenue — as well as the potential for revenue — audit your hotel’s information in every GDS where it appears. Ensure that content is up-to-date and consistent across the GDS.
STEP BY STEPThe following best practices by content type are a helpful guide:
1. Photography Requirements and Details
2. Property Description
HSMAI DC Member, Amy Mierzwinski, tells why she is a member and extends an invitation to our new virtual networking event, #HSMAIDCDISH