Leading with Data Impacts Top Line

When:  Jun 27, 2017

Two Special Education Forums for General Managers, Revenue Managers, Directors of Sales and Sales Managers

Confessions of a Data Scientist and Thought Leadership and Best Practices Roundtable

General managers, revenue managers, directors of sales and sales managers can choose from one of two tracks:

Track 1: Confessions of a Data Scientist

Facilitated by Donald Kelly, Cvent SVP, Hospitality Cloud

Audience: General Managers, Revenue Managers and Above-Property Sales Professionals

Discover the composition of hospitality industry data and how understanding it can help you deliver more top-line revenue. Donald Kelly will highlight the kind of data that will put you ahead of other professionals who sell to the group and business transient segments. He also will address the challenges involved in capturing, analyzing, transferring and visualizing data.

Track 2: Thought Leadership and Best Practices Roundtable

Facilitated by Suzanne Shogren, Cvent Regional Director, Ownership Group Services, Hospitality Cloud

Audience: Sales Managers and Directors of Sales

Myths, weapons of distraction, “Operation Successful-Patient Dead” and other topics will be introduced for thought-provoking discussion.

Summer Social

Relax with your friends and colleagues. We’ll be offering a chance to win:

  • HSMAI DC Chapter membership for one year
  • Registration to HSMAI DC Chapter’s 2017 State of the Industry event
  • Registration for one HSMAI DC Chapter program in 2017
  • And lots of other prizes


Tuesday, June 27


Cvent Headquarters, 1766 Greensboro Station Place, 7th Floor, Tysons Corner, VA 22102


  • 4 - 4:45 p.m. – Registration
  • 4:45 - 5:10 p.m. – Welcome and Overview
  • 5:15 - 5:45 p.m. – Simultaneous Tracks 1 and 2


Free to HSMAI members, $30 for nonmembers. A portion of all nonmember registrations will be donated to a scholarship for HSMAI DC’s newly formed collegiate chapter at James Madison University, Harrisonburg, Virginia.


  • Complimentary garage parking at Cvent (bring ticket for validation)
  • Metro Silver Line, Greensboro Station, across the street



Cvent Headquarters
1766 Greensboro Station Place
7th Floor
Tysons Corner, VA 22102


Ellen Wilson