Sales, Marketing and Revenue Management Customer Acquisition Teams Working as One
While it's old news to announce that the best commercial efforts come from aligned sales, marketing and revenue teams, creating a business engine that operates affectively within this environment takes both intention and discipline. From organization structure and talent recruitment to incentive plans and reporting/analytics ecosystems, the heart of a true commercial organization must have a consistent north star woven through its fabric or effectiveness will be limited to cordial coffee dates between senior leaders.
Calvin Anderson joins us as Head of Commercial for OYO (now the world's 3rd largest in rooms) to discuss practical strategies you can begin implementing in order to step up your game and compete in today's aggressive environment.
1) Understand both the requirements for leadership as well as for a team structure in a modern talent acquisition organization. Consider reprioritizing by which skills you're missing and now need to bring to the team. Learn how to touch up your own skillsets to prime yourself for personal growth.
2) Revisit the incentive plans in your own organization to ensure that goals are aligned between all customer acquisitions teams. Take away key considerations you might implement in order to further align goals and efforts.
3) Learn how important centralized data, analytics and reporting efforts are in order for all teams to reference and aims towards the same target. Tips for getting this methodology entrenched in your own organization.
DATE: Thursday, September 19, 2019
TIME: 3 - 7 PM
LOCATION: Holiday Inn Capitol, 550 C Street, SW, Washington, DC 20024