Why Social Holds the Key to Recovery

When:  Oct 21, 2020

Why Social Media Holds the Key to Recovery

Join us as Bianca Franqui, with BCVevolve, discusses the role of social media strategy during the pandemic recovery. In addition, she will share tips and techniques on how to utilize the various platforms to drive business now!

At the end of the program, you will know:

  • The changes in user behavior and traveler communication on social media since the onset of COVID-19.
  • How hotels can build trust with their followers and guests in this new climate and begin converting those communications into bookings.
  • Best practices and how to stand out on social.

Meet Our Speaker

Bianca Franqui is BCV Social's New York-based Sales Director and has over eight years of hospitality experience. Before joining the BCV team in 2017, she was with Shangri-La Hotels and Resorts, spending time on property in Beijing and later representing the brand in their New York global sales office.

Contact

Ellen Wilson
571-442-8489
ewilson@hsmai.org