Why Social Media Holds the Key to
Join us as Bianca Franqui, with BCVevolve, discusses the role of social media strategy during the pandemic
recovery. In addition, she will share tips and techniques on how to utilize the various platforms to drive business now!
At the end of the program, you will
- The changes in user behavior and traveler communication on social media since the onset
- How hotels can build trust with their followers and guests in this new climate and
begin converting those communications into bookings.
- Best practices and how to stand out on
Meet Our Speaker
Bianca Franqui is BCV Social's New York-based Sales Director
and has over eight years of hospitality experience. Before joining the BCV team in 2017, she was with Shangri-La Hotels and Resorts, spending time on property in Beijing and later representing the
brand in their New York global sales office.