Discover Your Competitive Edge

When:  Apr 2, 2020
Discover Your Competitive Edge
There’s a saying that goes like this: The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. The question is: are you adjusting your sails’ to face today’s challenges? Whether business is booming or headwinds are stirring, a competitive edge is essential. The question is how do you find it? Where are those innovations upon which you can capitalize before someone else does? Is it in new data sources that aren’t yet in the mainstream? Is it in the ability to navigate more effectively when rapidly changing consumer buying behavior forces us to shift our paradigm? Or is it as simple as holding a more inventive weekly Revenue Team meeting? In this program, Bonnie Buckhiester will discuss some thought-provoking trends and offer advice to Revenue Teams as they tackle shifting markets in 2020.
Join Bonnie Buckhiester at HSMAI-DC, your top local source for outstanding educational content and professional development.
WHEN:Thursday, April 2, 2020
Registration & Networking Breakfast: 8:00 am – 8:45 am
Discover Your Competitive Edge Program: 8:45 am – 10:00 am

WHERE:The Westin Washington DC City Center1400 M Street, NW Washington, DC 20005

TRANSPORTATION & PARKING:Valet parking only - $22.00 up to four hoursMetro- Three blocks from the McPherson Square stop on the Blue Line

COST:Member - $60.00
Non-members - $85.00
For group rates of five (5) or more attendees, contact
For full-time student rates contact


Westin Washington DC City Center
1400 M St. NW
Washington, DC 20005


Ellen Wilson
(571) 442-8489