This article first appeared on Hospitality.net and was written by former luxury hotelier and now reputation management consultant, Daniel Craig, who is also a best selling mystery writer.
Does ranking at the top on TripAdivsor mean you are not charging enough?
"The theory is comparable to a tenet of revenue management, which basically says that rather than run at high occupancy a hotel may be more profitable if it jacks up rates and takes a hit in occupancy, striking the ideal balance."
For the rest of this article and opinions from top hoteliers at Four Seasons Hotels and Library Collection, visit hospitality.net
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