Welcome to HSMAI South Florida, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.

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coming up next


March 11, 2020
Tri-County CVB Panel and Luncheon  
Reneissance Fort Lauderdale Cruise Port Hotel  
11:30 AM- 2:00 PM 


March 26, 2020
Naples West Coast Lunch and Learn
Seasons 52 North Naples  
11:30 AM- 1:30 PM 


April 1, 2020
Mentorship Networking Event
Boca Raton Resort and Club
5:00 PM- 7:00 PM 

HSMAI South Florida

interested in hosting the next HSMAI event?

We are always looking for great places to host our events!
Interested in hosting an HSMAI event at your property?  
Please let us know!  We are always on the lookout for fun places to go!  Breakfast, lunch, dinner, or happy hour!
Please feel free to contact us and we can schedule an upcoming event at your place!



new member spotlight

HSMAI South Florida welcomes
the following new members to its family:

Montserrat Alba, Expedia Group
Diana Ampuero, Pullman Miami Airport
Pilar Anderson, Hyatt Place Fort Lauderdale
Ric Banciella, TravelHost of Miami and the Beaches
Wilfrid Beneche, Florida International University
Lazaro Benitez, Florida International University
Brandon Bratcher, COMO Hotels
Qian Cao, Florida International University
Victoria Cervantes, Sawgrass Mills
Sydney Cohen, Florida Atlantic University
Kathryn Collins, Marriott International
Olga Cormier, CONNECT Professional & Continuing Education Consortium LLC
Kim Cournoyer, Expedia Group
Ian Dankberg, Florida Atlantic University
Laura DeAngelis, Expedia Group
Jim DeKeyrel, Monroe County TDC
Magdalena Delgado, Booking.com
Kion Desnoes Murray, Booking.com
Mary Ann Eatmon, Doubletree Resort & Hyde Resort
Izzy Fintz, Rodeway Inn & Suites
Justin Flippen, Greater Fort Lauderdale CVB
Patty Foley, Trump International Beach Resort
Brad Forbes, Expedia Group
Catherine Franciosa, Hampton Inn & Suites Tamarac
Jennifer Gonzalez-Abreu, Florida International University
Renee Gray, Hospitlity Digital Marketing
Felicia Gray-Speaks, Dayuse.com
Dulce Guillen, Florida International University
Caroline Gyllensporre, Florida International University
Karl Olav Heller, Florida International University
Rodd Herron, Cendyn
Theodore Holloway, Remington Hotels
Jinxu Hu, Florida International University
Tyler Hunter, Sabre Hospitality Solutions
Xiao Ji, Florida International University
Lorena Jurado, Booking.com
Kristen Kostis, TravelClick
Victor Lacerda, Florida International University
Martin Lattibeaudiere, IHG
Jing Li, Florida International University
Haorui Li, Florida International University
Hadeng Lian, Florida International University
Meiyi Liu, Florida International University
Matt Lois, CIRC Hotel
Carla Marchena, OTA Insight
Robyn Melvin, Xtreme Action Park
Juan Montes de Oca, Doral Hotels Management
Rebecca Noble, Florida International University
Michele Olivier, Hospitality Metrics
Federico Patino, Florida Atlantic University
Ray Pawley, iVvy INC
Flavia Pedra, Florida International University
Jordyn Peritz, Florida Atlantic University
Carolina Ponce, Florida International University
Derek Price, Expedia Group
Carl Pruchniak, VISIT FLORIDA
William Pujol, Margaritaville Hollywood Beach Resort
Karen Ramon, Rosewood Hotel Group
Aneldy Rodriguez, Prism Hotels
Melanie Ross, Gather + Grow Media
Karen Sanchez, Florida International University
Carrie Santana, Xtreme Action Park
Katherine Saparito, La Quinta
Sabrina Schmid, Florida Atlantic University
Christine Shields, Marriott International
Stephanie Smith, Cogwheel Marketing
Rebecca Solis, Trump International Beach Resort
Adolfo Solorzano Z., AlliedPRA South Florida
Tery Soriano, IHG
Juan Tamayo, Florida International University
Victor Valverde, Miami Hotel School of Innovation
Julie Vieyto, Nobu Eden Roc Hotel Miami Beach
Kristen Walkup, University of Florida
Xin Wang, Florida International University
JB Ward, Nova Southeastern University
Rita Wells, Greater Fort Lauderdale CVB
Andrew Wunderlich, Florida Atlantic University
Man Xue, Florida International University
David Zell, LAZ Parking
Linan Zhang, Florida International University

thank you to HSMAI South Florida sponsors


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