Our Events

Neuromarketing and Audience Engagement

February 16, 2022 | 4 PM ET

This webinar will provide some examples of applications of neuromarketing in order to understand audience engagement and how to use its concepts to influence consumer behavior.

FREE for HSMAI Members and Students  | Email hsmaisouthflorida@gmail.com for the code
Non-Members: $25 

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About the Presenter:

Daniela is a senior executive in the research and data field, with more than 20 years of experience leading multidisciplinary international teams. Her core expertise is in the development of strategies focusing on understanding consumers at a macro and micro level, with a mindset of value creation.

Daniela started her career as an Actuary, working for Swiss Reinsurance Corporation. After a couple of years managing actuarial reserves, she explored her entrepreneurial side as a co-founder of “Soluciones Estadisticas”, a software Latin America company dedicated to developing online data collection systems in the early period of that online trend.
After selling her company she shifted her career to the media industry, where her focus was in developing teams and data strategy programs at regional levels for companies such as AMC Networks, Fox Networks Group, and The Walt Disney Company. Daniela is currently working for Instagram, leading the User Experience Research global practice for several teams, including Commerce and Ad Business.

Daniela holds an Actuarial Degree from the University of Buenos Aires, a Master Degree in Statistics, A post Degree in Social Media, and several executive programs in the Artificial Intelligence space.

She is originally from Argentina and lives in New York, USA, with her husband and two kids.