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Welcome to HSMAI South Carolinawhose mission is to grow business within the hospitality community through fueling sales, inspiring marketing, and optimizing revenue.  We are excited to serve the hospitality community throughout the Lowcountry, Midlands, and Upstate of South Carolina.  

For any questions regarding events or membership, please contact one of our board members. Their contact information is located under "About Us" then "Chapter Officers."

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at an upcoming educational or networking event soon!

Upcoming Americas Region Events


  • Monday
    27
    September

    CHDM Review Course

    NATIONALEVENTS

    Monday, September 27, 2021

    Get Ready!

    Created by hoteliers for hoteliers, the Certified Hospitality Digital Marketer (CHDM) certification recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. CHDMs are the digital marketing experts hotels need today.

    Get Set!

    The face-to-face CHDM Review Course is for candidates pursuing the Certified Hospitality Digital Marketer (CHDM) certification. The course covers the key concepts outlined in the certification study guide, and is a great last “cram session” before taking the certification exam.

    Review course participants are required to read the study guide in advance of this fast-paced class. A digital copy of the study guide is included in the course registration fee.

    Participants who have applied for the certification in advance will have the opportunity to take the CHDM exam onsite immediately following the review course. You must provide your own laptop in order to take the exam onsite.

    The CHDM Review Course precedes the HSMAI Marketing Strategy Conference to be held March 29-31, 2021:

    • 12:30 am - 4:30 pm: Review Course
    • 4:30 - 5:30: Optional opportunity to take the exam onsite

    Get Certified!

    CHDM Review Course participants who have applied for the certification in advance have the opportunity to take the CHDM exam onsite immediately following the course (while all the knowledge is fresh!). Note that you must provide your own laptop in order to take the exam onsite.

    For the exam, you have 60 minutes to answer 50 multiple choice questions. A passing score is 70% or higher. (If you happen not to pass the test on the 22nd, you will have the opportunity to take the exam again on another day with a retest fee of $45.)

    If you wish to take the CHDM online exam onsite after the class, you must first apply for the certification. You will then be sent the study guide on which the exam is based:

    1. Apply. Complete the application, include payment information for certification fee ($450 for members and $625 for non-members), and return it to HSMAI (ktindell@hsmai.org) on or before Monday, March 22, 2021. Print an application or complete the writable PDF application. If you have already submitted an application and been approved, you can skip this step and go straight to #2.
    2. Bring a laptop that is wireless enabled – the exam is online so you must be able to connect to the complimentary wifi access provided by HSMAI.

    If you have questions, need additional information, or would like guidance on the process, contact Kathy Tindell, Program Director for HSMAI University, at ktindell@hsmai.org or 703-509-7543.

    The fee for the class does not cover the certification fees.

    Registration

    Registration includes the review course itself, and a digital copy of the study guide. It does not include the certification application fee.

    HSMAI Member Non-Members
    EARLY REGISTRATION (through February 1, 2021) $149 $199
    REGULAR REGISTRATION (after February 1, 2021) $199 $249

    CANCELLATION POLICY: Cancellations received three weeks prior to the program will receive a full refund. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be received in writing. If you have any questions regarding your registration, please contact HSMAI at +1 703.506.3280 o r info@hsmai.org.

    Speakers

    The course will be led by Holly Zoba, CHDM, Principal, Scout Simply,and former chair of HSMAI's Marketing Advisory Board.

  • Monday
    27
    September

    CHDM Review Course

    NATIONALEVENTS

    Monday, September 27, 2021

    Get Ready!

    Created by hoteliers for hoteliers, the Certified Hospitality Digital Marketer (CHDM) certification recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. CHDMs are the digital marketing experts hotels need today.

    Get Set!

    The face-to-face CHDM Review Course is for candidates pursuing the Certified Hospitality Digital Marketer (CHDM) certification. The course covers the key concepts outlined in the certification study guide, and is a great last “cram session” before taking the certification exam.

    Review course participants are required to read the study guide in advance of this fast-paced class. A digital copy of the study guide is included in the course registration fee.

    Participants who apply for the certification in advance will have the opportunity to take the CHDM exam onsite immediately following the review course. You must provide your own laptop in order to take the exam onsite.

    The next live, in-person CHDM Review Course will be on Monday, September 27, 2021 (the day before HSMAI’s Marketing Strategy Conference) in Dallas, Texas:

    • 12:30 – 4:30 pm: Review Course
    • 4:30 – 5:30: Optional opportunity to take the exam onsite

    Get Certified!

    Decide if you will take the exam immediately following the course

    CHDM Review Course participants who have applied for the certification in advance have the opportunity to take the CHDM exam onsite immediately following the course (while all the knowledge is fresh!). For the exam, you have 60 minutes to answer 50 multiple choice questions. A passing score is 70% or higher. (If you happen not to pass the test on the 27th, you will have the opportunity to retake the exam at another time.)

    To take the exam onsite immediately following the course, you must:

    1. Apply. Complete the application and return it to HSMAI (ktindell@hsmai.org) on or before Monday, September 20, 2021, and pay the fee online. Print an application or complete the writable PDF application.
      • If you’ve already applied and paid the application fee at an earlier time, we’ll apply that to your examination fee.
      • If you have already submitted an application and been approved, you can skip this step and go straight to #2.
    2. Bring a laptop. The exam is online so you must be able to connect to the Wi-Fi provided by HSMAI.

    If you have questions, need additional information, or would like guidance on the process, contact Kathy Tindell, Program Director for HSMAI University, at ktindell@hsmai.org or 703-506-2010.

    Can’t Be In Dallas?

    If you’re unable to attend the in-person review course in Dallas in September, HSMAI’s Hotel Digital Marketing Essentials course is a good alternative. Taught by one of the same instructors as the review course, the Essentials course is delivered live online through a series of six weekly sessions.

    Register for the Review Course

    Registration includes the review course itself, and a digital copy of the study guide. It does not include the certification application fee.

    HSMAI Member

    Non-Members

    EARLY REGISTRATION (through 8/30/2021)

    $149 USD

    $199 USD

    REGULAR REGISTRATION (after 8/30/2021)

    $199 USD

    $249 USD

    CANCELLATION POLICY: Cancellations received three weeks prior to the program will receive a full refund. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be received in writing.

    If you have any questions regarding your registration, please contact HSMAI at +1 703.506.3280 or info@hsmai.org.

  • Monday
    27
    September

    Partner Insights

    NATIONALEVENTS

    Monday, September 27, 2021

  • Tuesday
    28
    September

    Marketing Strategy Conference 2021

    NATIONALEVENTS

    Tuesday, September 28, 2021

  • Tuesday
    28
    September

    CRME Review Course

    NATIONALEVENTS

    Tuesday, September 28, 2021

    .

  • Wednesday
    29
    September

    HSMAI ROC 2021

    NATIONALEVENTS

    Wednesday, September 29, 2021

 

 

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           CyberSecurity: What Hoteliers & Marketers Need To Know

 

HSMAI Summer Meeting: July 28th @ 4:00 pm

 
Cyber security should be on the top of every hotelier's mind. Ransomware attacks are on the rise and several prominent companies in the travel and marketing space have already learned a very expensive lesson in securing their digital assets.
 
Join HSMAI at this year's summer meeting to get the critical information you need tosecure your systems, meet your guest's privacy demands, and potentially save countless dollars preventing an attack. Learn about emerging AI technologies that prevent fraud between the entire system flow between financials, system information and guest behavior to provide data to proactively smolder cybersecurity threats before they can start. 
 
In this must-attend session, you'll get a crash course in cybersecurity from industry leaders including
Max Spangler of Charlestowne Hotels,
Kerry Cooper of Silver Lining Hospitality Partners,
and Murat Sonmez Ph.D. of Trustd.io.  
 

Register now for July 28th

at 4PM Eastern

for the HSMAI Carolinas Summer Meeting.

 

What would you like to see at our next event? 
If you have any suggestions for speakers or topics you would like to be addressed in future events, or if you would like to participate in the HSMAI South Carolina Chapter,
please contact adele@adelegutman.com 

new member spotlight

Join us in welcoming the following new members
to the HSMAI South Carolina family:

Ryan Plemmons

Director, Group Partnerships at InterContinental Hotels Group (IHG®)

 

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