Optimizing Your Distribution Channels

The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges every year. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making?

Experts from Travel Tripper & Pegasus and OTA Insight will present a deep dive into how to optimize your distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about:

• Driving bookings more effectively through price monitoring and management
• Using smarter analytics to optimize channel performance across OTAs and metasearch sites
• Optimizing your website to compete effectively for direct bookings
• Developing geographic marketing strategies
• The importance of content and rate parity
• Developing the right attribution models to measure succes

12:45-1:15 – Registration/Networking

1:15-1:30- Welcome Remarks/Introduction

1:30-2:15- Presentation - Optimizing Your Distribution Channels

2:15-3:00- Panel Discussion

3:00PM – Closing Remarks

HSMAI Members: $35

HSMAI Members Plus 2: $35 (members can bring up to 2 non-members at the member price)

Non-Member: $50