Join HSMAI NC for a virtual presentation by Nico Fox, Client Solutions Manager - Travel at Facebook.
This session will begin with an overview of Facebook/Instagram solutions you can use across the funnel from brand, consideration and conversion overview.
We will then dive deeper into machine learning and auction dynamics, to help you understand nuances about how you can maximize your advertising to get the best outcomes on the platform, including why both are critical to your business success. We will also uncover how to build optimal mobile creative and review branded content with the rise of influencers.
The session will end with the debut of Facebook’s new Hotel Playbook, built with both individual properties and corporate marketing teams in mind.