Missouri-AI Discovery for Your Hotel: Na

AI Discovery for Your Hotel: Navigating the New Era of Guest Research

Traditional search is no longer how travelers find hotels. Sixty-five percent of hotel searches now trigger AI-generated answers instead of search results and the shift is accelerating. When guests ask ChatGPT, Gemini, or Perplexity for hotel recommendations, will your property be mentioned?

Join hospitality strategist Michael J. Goldrich for a practical webinar examining how AI platforms have fundamentally changed hotel discovery. You'll learn:

• Why traditional metrics miss the transformation. Entire research sessions now happen where you have zero visibility. Guests discover properties, compare options, and narrow choices through AI conversations that never touch your analytics.
• What actually drives AI visibility. The platforms deciding recommendations operate on different logic than traditional search. Understanding these systems determines whether your property appears in answers or remains invisible.
• Where to invest limited resources first. Most hotels lack budgets for comprehensive AI strategies. We'll identify the high-impact foundations that matter most and which optimizations to phase in over time.

This session provides strategic clarity for marketing directors, revenue managers, and general managers making budget decisions for 2026. No theoretical futures. Just evidence-based frameworks for responding systematically to a transformation that's already reshaped how travelers find hotels.

Discover doesn't wait for perfect certainty. Neither should your response.

CLICK HERE to register