The Future of Hospitality & AI: Transforming the Guest
Journey
Artificial intelligence is rapidly
reshaping the way travelers discover, evaluate, and book hotels — and the hospitality industry is evolving right along with it.
Join hospitality thought leaders Cory Falter and Craig Carbonniere for an eye-opening
virtual session exploring AI discoverability, changing guest behavior, and the growing influence of AI-powered search and recommendations in hospitality marketing and
sales.
Discover what these emerging technologies mean for your hotel, your marketing strategy,
and the future of guest engagement. Don’t miss this timely and insightful conversation!
Key Take Aways:
• Learn why
“being recommended” by AI is becoming more important than traditional search rankings
• Understand how ChatGPT, Gemini, Perplexity, and other AI platforms are influencing
hotel bookings
• Discover how AI-driven guest discovery is reshaping the customer journey from
searching to reservation
• Explore practical strategies to improve your hotel’s visibility within AI-generated
recommendations
• Gain insight into trust signals, structured content, FAQs, and personalization that
influence AI discoverability
• Understand how meeting planners and travelers are bypassing traditional RFP
channels in favor of AI-assisted research
• Learn actionable ways hospitality professionals can adapt marketing, sales, and
distribution
strategies today