Stowe Shoemaker

Stowe Shoemaker
Dean of William F. Harrah College of Hotel Administration; UNLV

Dr. Stowe Shoemaker (Ph.D., Cornell University) is the Dean of the William F. Harrah College of Hotel Administration and a Lincy Professor at the University of Nevada, Las Vegas, with extensive background in pricing, revenue management, consumer behavior, and customer loyalty programs. He has worked with British Airways on their pricing strategy and trained all their revenue managers. He also worked with Accor, Hilton, Landry’s, and Hyatt on their loyalty programs.

During his career, Dr. Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction, modeled the success and failure of marketing promotions, and developed segmentation strategies based on motivations for gambling.

Dr. Shoemaker’s research has won numerous awards, and he has published two marketing textbooks: Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage and Marketing Essentials in Hospitality and Tourism: Foundations and Practices.

Since 1996 Dr. Shoemaker has been on the executive education faculty of Cornell University where he has taught courses in strategic pricing, revenue management, strategic marketing for hotels and restaurants, and customer loyaly.

Dr. Shoemaker has incorporated his knowledge of hospitality to help healthcare professionals work on patient satisfaction.  He held a joint appointment at MD Anderson Cancer Center in Houston and is currently working with them on other research.  Locally, he is working with UNLV Medical School.