Vice President of the Research Center, Las Vegas Convention and Visitors Authority (LVCVA)
Kevin Bagger is Vice President of the Research Center for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and
operates the Las Vegas Convention Center.
A lifelong Las Vegan, Mr. Bagger grew up immersed in tourism and has administered marketing programs for the Las Vegas Convention and Visitors Authority (LVCVA) since the mid-1990s. Dating back to his teen years working as a lifeguard at the Las Vegas Hilton, Mr. Bagger has been fascinated by the diversity of the travelers visiting his hometown and has devoted his career to
tourism at both the resort and destination level.
Mr. Bagger monitors local, national and global market trends of the tourism and convention industries, and assesses Southern Nevada visitor behaviors and characteristics to steer strategy and messaging across the disciplines of sales, marketing, advertising, PR, digital and convention center operations.
Before joining the LVCVA, Kevin’s experience spanned consulting for gaming industry and advertising clients, including financial and operational analysis for several iconic resorts of Las Vegas. A proud graduate of the University of Nevada-Las Vegas with a bachelor’s degree in finance, Kevin has served on several industry boards and committees including the board of directors of the
Travel and Tourism Research Association (TTRA), the research council for the Center for Exhibit Industry Research (CEIR), the research sub-committee of the U.S. Travel and Tourism Advisory Board, and the Destinations Council board of advisors for the U.S. Travel Association.