Ashley Lowe, CMP
Director of Sales, Caesars Entertainment
In her position as Director of Sales for Caesars Entertainment, Ashley Lowe oversees the convention and meeting sales for the nine Caesars Entertainment properties in Las Vegas which include the new Caesars Forum, Caesars Palace, Rio, Harrah’s, Planet Hollywood, Paris, Bally’s, Linq, Flamingo, and Cromwell which is comprised of 26,000 hotel rooms, over 1 Million square feet of meeting space. Ashley leads a team of 14 property sales managers that are responsible for all site inspections in Las Vegas, new-hire training within the sales organization, and for partnering with their in-market counterparts as their property expert. In addition, Ashley leads a team of 8 Direct Sales Managers who are responsible for bookings all groups in Las Vegas with 10-50 rooms peak.
Ashley began her career in the hotel industry in 2004 at the MGM Grand at the Front Desk and shortly after transferred into the Sales Department as an Executive Meetings Manager. In 2008, Ashley moved to the Venetian|Palazzo|Sands Expo as a National Sales Manager working with groups of 600 or more. Ashley prided herself on managing relationships with influential 3rd party meeting planners and their clients. Throughout her career, Ashley managed the HelmsBriscoe, ConferenceDirect, Experient, and HPN key accounts. In both 2008 and 2011, Ashley was voted Hotelier of the Year by the HelmsBriscoe associates. She also earned the President’s Club Award from the MGM Grand in 2007 and the top-ranking Diamond Award for being the overall top producer from the Venetian|Palazzo|Sands Expo in both 2011 and 2014.
Ashley joined Caesars Entertainment as Director of Sales in April 2015. In 2016, Ashley was awarded the Las Vegas Hospitality Association’s Rising Star Distinction Award which honors those who have made a difference in the hospitality industry. Even more recently, in the July issue of Meetings Today Magazine, Ashley was named one of the 2017 Meetings Trendsetters for the Meetings & Convention Industry.
Ashley is originally from Elk Grove Village, IL and moved to Las Vegas, NV in 2002 to pursue her dreams of playing collegiate golf at the University of Nevada, Las Vegas. In 2006, she graduated from with a Bachelor’s degree in Hospitality with a concentration in Tourism & Conventions from the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. In 2019, Ashley graduated from University of Southern California with a Master of Business Administration from the Marshall School of Business. Ashley is a member of Meeting Planners International, Corporate Events Marketing Association, and Las Vegas Hospitality Association. She currently resides in Henderson, NV with her husband Ryan and their two children, Tyler (age 6) and Elise (age 5). She enjoys boating, jet skiing, traveling, wine, country music, and golfing.