Join HSMAI Chicago and AirDNA CEO, Scott Shatford, for a data-driven perspective on the evolution of the short-term rental industry and what this means for hoteliers. Scott will drill down into competitive intelligence for the Chicago market, providing insights into the city's 13% growth in demand for hotel-comparable rentals and 31% growth in Airbnb 'For Work' properties. Attendees will learn about:
• Evolution of the short-term rental industry
• Competitive analysis on hotel-comparable short-term rentals in Chicago
• Why and how hoteliers should be leveraging short-term rental data to analyse the true competition presented by vacation rentals for specific markets, expand into new markets and price more strategically for compression events in the future.