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welcome to hsmai greater houston

Welcome to HSMAI Greater Houston, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.

ro2win - revenue optimization e-course



The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals,that trains a team to optimize every opportunity to increase hotel revenue.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.

hsmai’s adrian awards dinner reception and gala



HSMAI’s Adrian Awards Dinner Reception and Gala, February 16, 2016, is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other.

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Winners of the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler will also be unveiled at the Gala. Gold winners will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI, Booking.com, Google, and TravelClick, and their work will be showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery.

CLICK HERE for more information 


Upcoming Americas Region Events


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new member spotlight

Join us in welcoming the following new members
to the HSMAI Greater Houston family:

Abbie Deaver | SHR
Angelo Directo SHR
Dan Fitzgerald 
Richfield Hospitality
Estella Hale SHR
Rodrigo Jimenez 
SHR
Jason Mier 
SHR
Daniel Odem SHR

renewed member spotlight

Thank You to the following renewing members
of HSMAI Greater Houston
family

Emily Larimore | Standing Dog Interactive LLC

membership benefits

Please CLICK HERE for a copy of our
Member Benefits presentation